[ China Agricultural Machinery Industry News ] Credit sales is a big problem in the agricultural industry. From the initial promotion methods to the industry habits that seriously affect dealers and retailers, most agricultural purchasers seem to have achieved "not to sell." The tacit understanding of not buying goods. Although dealers and manufacturers have tried hard to guide farmers to purchase agricultural products, but from the market visits, credit sales are still an intractable problem.
To solve the problem of credit sales, you may want to look at the reasons for its formation.
According to market research, there are three reasons for the emergence of agricultural sales credit:
1 In order to increase market share and sell off: In order to gain an advantage in the increasingly fierce market competition, dealers take the initiative to find retailers, freely shop their own goods for retailers, and then encourage retailers to sell to farmers. Other dealers also have the same kind of learning, and slowly crediting has become the mainstream marketing tool.
2 Marketing means to promote industry abuse: When credit sales have become mainstream, for a farmer, others are credited, and their own use of cash settlement is always a loss, even if there is no cash, just wait for others to come to the door.
3 Farmers use means to reduce production risks: Farmers rely on crops in the field for a lifetime. The quality of agricultural products cannot be fooled, and credit sales can not only ensure the quality of agricultural products, but also reduce production risks, regardless of crop yields. If the sales are not good, the losses of the agricultural materials can be temporarily transferred to the retailers through the debts.
Manufacturers give agents, agents to retailers, retailers to farmers; as long as farmers' economic difficulties, this agricultural sales circle will become an infinite loop. Younong also summed up some ways to help guide the lower-level buyers to cash in checkout:
1. First, give the retailer a meeting, formulate a policy of pre-payment concessions, and formulate a policy to complete the annual task sales and rewards, and then enjoy the reward after completing the annual task without arrears. The spread between the pre-payments, cash and credit shipments of the retailers has made the second-tier merchants tend to pay in advance and cash on delivery.
2. For retailers who sell cash for agricultural products, the retailers will distribute promotional items, so that the retailers will also distribute additional promotional items to the farmers who purchase the fertilizers, so that they can taste the sweetness and encourage them to change the habit of selling.
3. Develop a retailer's credit rating. Let dealers comprehensively consider the customer's reputation, sales ability, and grade it to reduce the risk of credit sales.
4, agents to retailers, retailers to farmers often communicate, diligent understanding, training loyal customers, the timely elimination of untrustworthy customers.
5. In order to ensure the quality of new customers, the approval of agricultural materials transactions must be cash-operated. New customers can be given greater support in product categories, sales policies, after-sales services, etc.
Changing the industry's marketing habits needs to be gradual. Under the general advocacy of the society and the joint efforts of the industry, I believe that this problem that has plagued farmers for many years will eventually be solved.
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