2017 China Agricultural Mechanization Quality Information Training Class was successfully held

[ China Agricultural Machinery Industry News ] On November 7, 2017 China Agricultural Mechanization Quality Information Training Course was held in Haikou. The training course summarized the submission of quality network information since 2017, and deployed the quality information work for the next year. The report highlighted the advanced units and individuals of the 2016-2017 quality information publicity work. More than 60 informants from various agricultural machinery test and identification systems across the country participated in the training. Yao Chunsheng, deputy director of the Agricultural Machinery Test and Identification Station of the Ministry of Agriculture, gave a speech on the topic of “Inheriting resources, carrying forward fine traditions, and creating a new situation for the promotion of agricultural machinery quality”. The training class was strongly supported by the Hainan Provincial Agricultural Machinery Bureau and the Hainan Provincial Agricultural Machinery Promotion Station. Liang Changxiong, deputy director of the Hainan Provincial Agricultural Machinery Bureau, and Zhang Pei, director of the Hainan Provincial Agricultural Machinery Promotion Station, attended the training class. Mei Chengjian, director of the Information Department of the Agricultural Machinery Test and Identification Station of the Ministry of Agriculture, presided over the opening ceremony.

Yao Chunsheng affirmed the achievements of the 2017 quality information publicity work, emphasized the importance of the information staff team, and deployed the work related to China's agricultural mechanization information network and quality network integration. Yao Chunsheng said that in 2017, under the support of the professional stations of agricultural machinery testing and appraisal stations of the Ministry of Agriculture, the support of various provincial stations and the efforts of information officers, China Agricultural Mechanization Quality Network has made great progress in information compilation, website construction, operation and maintenance, etc. The number of information has risen steadily and the quality of information has been continuously improved. The social quality of the website has been further improved. According to the requirements of the Implementation Plan of the Network Integration Work of the Ministry of Agriculture and the Implementation Plan of the Integration and Sharing of the Government Information Resources of the Ministry of Agriculture, the China Agricultural Mechanization Quality Network will no longer be established separately, but as the quality channel of the China Agricultural Mechanization Information Network. Yao Chunsheng requested that in the new situation, the agricultural machinery quality information publicity work must ensure that the information propaganda cannot be stopped, and the information staff team cannot be dispersed. In the future, China's agricultural mechanization quality information training class will continue to expand coverage, invite more quality information publicity and quality management representatives to participate, and promote the level of agricultural machinery quality promotion work.

Yao Chunsheng believes that it is currently a key stage in the integration of China's agricultural mechanization information network and quality network. It is necessary to do all the work well and not affect the website integration and information publicity. At the same time, we must improve the system construction and optimize the quality of the information staff. It is necessary to pay more attention to the agricultural propaganda quality propaganda work, strengthen the integration and utilization of various media resources, strengthen the agricultural machinery test appraisal and quality management system image propaganda, and strengthen the propaganda of agricultural machinery products and service enterprises. He hopes that information workers can make good use of training opportunities, actively participate in seminars and exchanges, and make more valuable suggestions to jointly promote the agricultural product quality promotion work to a new level.

In order to improve the professional and comprehensive quality of the information staff, the training class invited Song Yi, deputy editor-in-chief of the China Agricultural Press, to give a special lecture on “Consolidating the work of agricultural machinery information”. Song Yi said that doing a good job in information publicity is the need to implement the spirit of the 19th National Congress. Through the news information to promote the development experience of agricultural machinery, we can better guide the work and turn the agricultural machine work into a “story” industry. Song Yi used a vivid case to review the agricultural propaganda news propaganda for decades, summed up several characteristics of the current agricultural mechanization news information publicity work, including the increasing attention of the competent authorities, gradually forming a unique style, traditional media. Integration with new media. He explained the characteristics of the news, news writing, and news writing skills to the students in a simple language. Compared with the news, because the agricultural machinery news is closely related to the government, more serious and more credible, it is the main communication field of government information, so the extension of agricultural machinery news is narrower. He proposed that if you want to write a good agricultural news, you have to be a "hearted person" and have news sensitivity. You must have both knowledge and broad horizons, as well as other knowledge reserves. Participants in the conference opened their eyes through lectures and improved their ability to communicate with the media.

During the training, the participants also discussed and exchanged information on the quality of information submission, the promotion of agricultural machinery quality information, and the enhancement of website service capabilities. The Agricultural Machinery Appraisal Station of Heilongjiang Province shared the “three-point work method”, which is to do key work, report hot information, highlight highlights, use social resources to collect information through multiple channels, and expand the amount of information. The Agricultural Machinery Appraisal Station of Zhejiang Province put forward the working concept of focusing on the “quality culture of agricultural machinery”. The Shandong Agricultural Machinery Appraisal Station also shared its experience in the simultaneous implementation of information publicity and agricultural machinery identification work and the establishment of an information work system. This training also invited a representative of the corporate information staff to make a typical exchange speech. Yi Haifeng, deputy director of the marketing department, explained the practice, development history and trend of agriculture and the development of agriculture. Li Yinan, the manager of the public relations communication of Zhonglian Heavy Machinery, shared the experience of Zhonglian Heavy Machinery in brand building and new media communication. Through interaction and interaction, the participants were inspired and received the expected results.