Lifan Releases Overseas Export Strategy

How do independent brands go abroad? The domestic automobile market may no longer allow more space for independent brands. Therefore, many companies have set their sights overseas and sought out overseas business strategies.

On October 22, Lifan Motors released a global strategy. Li Gang, Vice President of Lifan Industrial Group and General Manager of Lifan Automobile Import and Export Company, stated that Lifan Motors' global export will reach 53,000 units by 2012, and by 2015, total export sales will reach 12 Million.

Posted overseas export strategy <br> <br> It is understood that Lifan cars in 2007 began to enter the overseas market. Up to now, Lifan has had overseas factories in Russia, Ethiopia, Iran, Azerbaijan, Uruguay, Iraq and many other countries. Among them, the Russian market is Lifan's largest overseas market. In the first seven months of this year, it exported a total of 12,000 vehicles. In order to further develop the market, Yu Xin said that Lifan Motors will establish the first “brand direct sales store” in Moscow and formally operate on November 20.

Liao Xionghui, vice president of Lifan Industry Group and general manager of Lifan Sales Co., Ltd., said that although Lifan Motors was established not long ago, it is very concerned about overseas markets. Since 2007, the number of Lifan Automobile exports has risen to 46,000 units with a growth rate of 819.84%. In the first seven months of this year, Lifan Motors exported a total of 20,708 units, which accounted for nearly 10% of the total domestic automobile exports and ranked the third in the industry.

Yan Gang said: "This year, Lifan Motors will export 53,000 vehicles overseas. By 2015, our target is 120,000 vehicles."

Seaside R&D Center <br><br> Unlike other brands, Lifan mainly uses KD factories to assemble and sell overseas markets, and exports account for only about 20% of overseas sales. In this regard, Yu Gang explained that the use of export methods, first, higher tariffs, and second, logistics costs, through the establishment of overseas KD factory assembly and sales, can further save costs. He disclosed that at present, Lifan’s overseas bicycles’ net profit can reach 5,000 yuan.

It is reported that in order to further strengthen the development in the South American market and the localization process of overseas markets, Lifan decided to establish its first overseas R&D center in Brazil after completing the acquisition of Besiney to better meet the needs of the local market. .

He just said frankly: “The auto brands had some problems in the export of automobiles some time ago, reflecting that if we do not understand the local laws and regulations, we would rashly export them. The problem is obvious. The original intention of Lifan Motors’ establishment of an R&D center overseas. It is hoped that in accordance with local laws and regulations, exhaust emissions, and quality assurance systems, we will be able to produce models that are suitable to ensure product quality."