How to seize opportunities in the Chinese automobile crisis

The haze of the global financial crisis has linger so far. Whether China, with a stable and rapid economic development, can use the strength of the auto industry to achieve breakthroughs, it has become the topic most concerned by the 2012 China Automotive Industry Development Forum. China's auto market has become the world's largest market. When we contribute a huge market and provide maximum assistance for transnational companies out of their difficulties, should we also prepare for our own outlet? Many experts believe that the cross-border integration of auto companies is a new trend and a major trend for the development of Chinese auto companies in the future.

Cars carrying GDP gallop?

On October 18, the National Bureau of Statistics released macroeconomic data for the first three quarters of this year. The GDP of the first three quarters was 3534.8 billion yuan, which was calculated at a comparable price and grew by 7.7% year-on-year. Among them, the first quarter, second quarter and third quarter increased by 8.1%.

“The growth rate of 7.7% in the first three quarters is in line with the expected target of China’s economic growth. The data shows that China’s economy is still in a downward state, but the downward trend has slowed down, indicating that the current steady growth measures have played an active role.” Researcher Yao Jingyuan, former chief economist of the National Bureau of Statistics, said, “There are three cities for the people: one is the property market, one is the stock market, and the other is the auto market. In these three cities, we can truly meet the needs of the broad masses of the people. The basic interest is the auto market."

He believes that the long industrial chain, many industries, and high contribution to economic growth are the three characteristics of the auto industry. It is very difficult for the Chinese auto industry to achieve a series of major achievements in a short period of time, but it also has some unavoidable developments. Problems such as traffic congestion, air pollution, and high energy consumption. “In this new historical period, if the auto industry can solve problems such as structural adjustment and growth patterns, and make new materials, new motive power, and new energy further applied and improved, it will be as brilliant as the past 30 years. achievement."

According to Dong Yang, executive vice president of the China Association of Automobile Manufacturers, the Chinese auto market will maintain its growth rate consistent with GDP growth rate by 2020. "The first is the sustained development of the national economy, which requires the automobile industry to continue to be an important carrier and grasper in the future. Second, the current per capita number of cars in our country is still very low. In terms of the structural requirements of modern society's large-scale production, we need to More cars; Third, China is now the largest number of Motor vehicles is not a car, but a motorcycle, which contains the upgrading of the huge space for growth.

Chen Fengying, director of the Institute of World Economy at the China Institute of Contemporary International Relations, is more optimistic. She believes that the development of the Chinese automobile industry will once again lead GDP growth in the next 10 years. “Our urbanization has not been completed, only 51%; industrialization is still in the middle stage, but it is not over yet; coupled with the development of agricultural modernization, the internationalization of automobiles will continue to deepen. Therefore, the growth of China’s automobile industry is likely to be even faster than GDP growth. To be faster, it is expected to exceed 8.5%.”

"Era than bad" There are more opportunities <br> <br> director of the Capital Research Center of China University of Political Science Liu Jipeng said the current international economic has two characteristics:

First, we entered the "era of bad times," and the economic conditions of all countries are "contributing to worsening." The United States is not good and Europe is worse. In the BRIC countries, the economies of India, Russia and Brazil have encountered problems. China alone is praised as an oasis in the desert of the world economy and praised by everyone.

Second, countries with good economic performance are often implicated. "Suddenly, when we became the second child in the world, we entered a time when the boss bullied the second child. Who is the second child, who will encounter the problem that the days are not very good, so today we are more than they are facing the crisis "Complicated." Liu Jipeng believes that the international economy is still in a recovery phase. The Chinese feel like they have money, but this signal means that the entire industry is shifting to other countries. It also means that foreign technology is very difficult to come in. China must learn to use the crisis in the international economic division of labor, seize the opportunity, and assign it to the high-end manufacturing industry. We must make full use of the excellent opportunities for internationalization of the renminbi and the trend of internationalization of Chinese enterprises.

Speaking of how China has changed from a big automobile country to a powerful automobile country, Zhang Xiaoji, executive vice president of the China Federation of Machinery Industry believes that the key lies in two aspects: a strong, internationally competitive group; and a brand with international competitiveness, including own brand.

Zhang Xiaokai said that the world auto industry is undergoing profound changes: First, the global automotive development center of gravity has shifted to emerging countries, especially to several "BRIC" countries. Second, the cycle of automotive products is getting shorter and shorter. In the previous five to eight years, and later three to five years, it is now necessary to update one generation of products in two to three years. Third, major companies frequently update and adopt new technologies. Fourth, the pace of globalization of the automobile industry chain has been significantly accelerated. Not only in the production sector, but also in the R&D, sales, and automotive recycling and remanufacturing sectors, global resources will be optimally configured. Fifth, global new energy vehicles are entering the stage of marketization.

Car prices transnational integration is the new trend <br> <br> Automotive Engineering Department of Tsinghua University Professor, Chinese Society of Automotive Engineering Society, electric vehicles Branch Director Chen Quanshi said the car development is not unlimited amplification and cloning, but to adapt to the needs of the market At present, many R & D companies in the R & D of the technology, the mastery of the core technology has some rush. "In the first 10 years of the development of China's auto industry, there has been no doubt about the victory in technology. However, the development of products has taken a detour and has not gone according to the laws of the market. In many cases, the products developed by enterprises are not designed to satisfy the market. It is not feasible to complete the call of the country and the government.

Dong Yang believes that the biggest problem with current independent brands is that they do too much and are too complicated, and the country lacks a unified plan, leading to a situation in which independent brands appear to be at the top. “Great Wall Motors has succeeded in the SUV field. As a result, each independent car company started to engage in SUVs. I think this is a bit too much. Now that the independent brands are doing a little bit more, it's better to be a bit less and control the market better. The development of the brand should be perseverance. Don't throw one at a time like a bear.

Zhang Xiaokai said that the future replacement of the automotive industry will become the new mainstream of the world's automotive development. Judging from the overall development trend, the reorganization trend of the auto industry has intensified, and the production of the auto industry has entered into the integration stage of a country and a region. This integration will become faster, bigger, and more difficult in the next 10 years of the new century.

In his view, the Chinese auto industry should do a good job in three aspects: First, it should focus on energy conservation and emission reduction, increase the intensity of the traditional internal combustion engine reform, and improve the overall automotive technology level. The second is to increase efforts to support independent brands and auto parts companies, actively promote the merger and reorganization of enterprises, and promote the enterprises to go out. The third is to have a globally strong marketing system with international competitiveness, including financial service systems and other service trade systems, which must be truly internationalized along with the internationalization of the auto industry.