Japanese prices rise, car prices reduce sales target

In the 11th-week auto market, the price of Japanese auto parts was greatly reduced, while the discount rates of Korean and German-made systems were greatly reduced. However, since last week, Japanese brand dealers such as Dongfeng Nissan, Guangzhou Automobile Honda, and FAW Toyota have started to increase their prices, but the reasons for the price increase are different. Some think that the auto market gradually picks up, while others believe that the current low price cannot attract consumer.

Japanese car prices generally improved <br> <br> began last week, Nissan, Honda and Toyota prices have already started to pick up. A Dongfeng Nissan 4S shop market manager introduced that the current price increase in the sale of the car in the store was between 2,000 yuan and 3,000 yuan, and the increase in sunshine and sunshine increased. During the period of November, the cash payment was 10,000 yuan and the current cash discount Only 7,000 yuan, while the sun had previously offered 12,000 yuan, the current offer is only 9,000 yuan, but the two models of automatic models still have 3,000 yuan energy subsidies. Of all the Dongfeng Nissan models, only Sylphy prices have declined.

The same is true for Guangzhou Automobile Honda and Dongfeng Honda. A 4S shop sales director of Guangben introduced that the 2013 Accord’s current discount is only RMB 24,000. Previously, it had discounted to RMB 34,000. Dongfeng Honda Civic has a preferential period of 18,000 during the period of the 11th and the current discount is only 16,000 yuan. The prices of GAC Toyota and FAW Toyota models generally rose by 1,000 yuan to 2,000 yuan.

Various reasons for price rise <br> <br> Although the Japanese brand prices generally rise, but each dealer has different reasons, one of Dongfeng Honda dealer said before the holiday factors affected the Diaoyu Islands, Japanese car sales decline Some dealers pressed a batch of cars in accordance with the normal inventory in the previous period, so they had to cut their prices significantly. However, he believes that the auto market has been warming and the situation is approaching a steady pace, so the car prices will be recovered in the store and return to normal. Discount rate. Dongfeng Nissan’s dealers said that the current auto market has not seen any significant improvement. “Now we don’t buy Japanese cars because the price is not the reason. Therefore, we do not need to drastically reduce the price and sell our cars, and we can increase some prices to retain some profits.”

<br> <br> manufacturers to lower sales target due to market special circumstances, most of the Japanese brand car companies have lowered sales targets, while reducing dealer sales tasks. A GAC Toyota dealer said in an interview: “The goal of Guangfeng’s mission has been reduced by nearly 50%, and what is better is what vehicle manufacturers we want now, and we can lift cars by the amount we have.” A FAW Toyota dealer also said that Yifeng currently adjusts its production, reducing the dealer’s sales task by nearly half, and at the same time, manufacturers give dealers a certain amount of subsidies. “Now selling a car does not have to pay so much money. "In addition, the sales task of Dongfeng Honda dealers has dropped by 50%, and the task of Dongfeng Nissan dealers has reduced by nearly one-third.