Yesterday morning, the BMW Brilliance Shenyang plant officially opened its doors, marking a significant milestone in the collaboration between BMW and its Chinese partner. The facility is expected to produce 30,000 BMW vehicles annually. As part of its commitment to quality, the plant recently received ISO 9001 certification from the China Quality Certification Center. Professor Li, an expert from the center, presented the certification, confirming that the locally manufactured BMW models meet international standards.
Dr. Hemut Punker, Chairman of the BMW Group, emphasized that all BMW factories worldwide adhere to the same high-quality standards. Every manufacturing process, including appearance and functionality checks, is strictly monitored. This ensures that every BMW produced in China is of top-tier quality. In addition, the company plans to invest 450 million euros into the Shenyang plant during the opening ceremony.
The new factory is a joint venture between the Chinese sedan factory and BMW, with both parties holding equal 50% shares. By 2005, the total investment in the project will reach 450 million euros. This partnership has effectively combined the strengths of both automotive companies, setting a new precedent for Sino-German joint ventures. It’s the first successful example of this new production model in China.
Dr. Hemut Punker also mentioned that BMW’s model update cycle typically lasts 7 to 8 years. As of now, the board has not announced any plans to introduce new models in China this year. Instead, the Shenyang plant will focus on producing the 3 Series and 5 Series, which aligns with the company’s broader strategy for the Asia-Pacific market. However, the new BMW 7 Series is set to arrive in China next year through an auto show, marking the official launch of the latest model in the Chinese market.
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