Kunlun Lubricants erects safety shields for consumers

With the rapid increase in the number of vehicle ownership in China, lubricants, as a must-have consumer product for automobiles, have also caused more and more "concerns" of manufacturers of counterfeit products. As a well-known trademark in China, the “Kunlun Lubricant” brand ranks first in the domestic brand of lubricants and naturally becomes the “treasure bowl” and “cash cow” in the eyes of counterfeiters.
Kunlun lubricants Kunlun lubricants

Some manufacturing workshops will refine waste lubricants and make them into recycled lubricants. They will be doped into finished lubricants and sold for repurchase. These counterfeit lubricating oils not only fail to provide normal lubrication, but also increase the friction coefficient of various components of the automobile engine, shortening the service life of the engine, and may cause problems such as deflagration, explosion of cylinders, etc. during the driving of the vehicle, and more serious may cause the engine. Faults, and even personal accidents. Kunlun Lubricants has always focused on the interests of consumers. The existence of such fake and shoddy products has seriously jeopardized the interests of consumers and even threatened the personal safety of consumers. Kunlun's insistence on counterfeiting rights is to safeguard the rights and interests of consumers and ensure the safety of consumers.

In response to the increasingly rampant fraudulent sales on the market, Kunlun Lubricant Company acted quickly and began to use actual actions to counterfeit human rights rights from a few years ago, effectively protecting the rights and interests of consumers, and at the same time safeguarding the company’s brand with practical actions. value. In the process of safeguarding the interests of consumers and establishing a corporate brand, Kunlun will strengthen the establishment of a mechanism for counterfeiting and safeguarding rights, and will maintain the interests of consumers in keeping with brand development, and erect a security shield for consumers.

Establish a professional team and resolutely crack down on rights protection

How to protect the interests of consumers from infringement is the subject that Kunlun Lubricant has been working hard for, and Kunlun Lubricant has specially set up a special rights protection office. However, various difficulties in the early stage of rights protection made Kunlun's anti-counterfeiting process difficult. The foundation of counterfeiters is weak, lacks necessary legal guidance, and the system is not perfect. This makes Kunlun's crackdown road full of hardships. Kunlun people can only rely on their own daily work to find ways to accumulate rights protection and counterfeiting experience. After the initial hardships, the anti-counterfeiting work in the later stage will be a matter of course. The Kunlun Company has strengthened the training of rights protection and the sharing of classic cases, established awareness of all employees in defending their rights, and hired third-party legal rights protection agencies to strengthen the legal awareness of the rights-defending team. Rely on legal guidance and legal basis, to accurately and effectively crack down on infringement and counterfeiting.

Kunlun lubricants counterfeit Kunlun lubricants counterfeit

Relying on industry and commerce, public security and other government departments, in-depth cooperation to carry out rights protection actions, is also a powerful way for Kunlun Lubricants to safeguard consumer rights and rights, and to achieve full protection against false rights. At present, Kunlun Lubricants has cooperated with administrative law enforcement agencies in many places across the country to carry out special rectification actions against cracking of Kunlun Lubricants products. It has obtained a great deal of corporate development assistance from government-enterprise interactions, effectively ensuring the interests of consumers, and at the same time Also maintains the Kunlun brand reputation. As of the first half of this year, Kunlun Lubricant Co., Ltd. and the administrative law enforcement agencies jointly investigated and handled 20 major counterfeiting and counterfeiting cases involving Kunlun trademarks, packaging, and product infringement and counterfeiting. The case value of the case reached more than RMB 18 million.

I love Kunlun and I can’t tolerate counterfeiting

Zhang Xiaojun, an ordinary employee of the Kunlun Lubricant Company's Office for Defending Rights, has been quietly sticking to the line of defending rights for the past few years. Because of the strong timeliness of anti-counterfeiting work, sometimes in order to be able to reach the rights protection scene in time, Zhang Xiaojun often needs to make up for the air ticket difference; more often, in order to cooperate with foreign administrative law enforcement agencies to carry out surprise rectification operations, take the initiative to abandon holidays to accompany their families. Opportunity, this is just a small microcosm in the process of Zhang Xiaojun's counterfeiting rights protection over the years.

“The interests of consumers are the interests of Kunlun. I have worked in the enterprise for so many years. My life and Kunlun have been combined together. I can’t tolerate counterfeiting.” Zhang Xiaojun said his words with a simple sentence. . In the anti-counterfeiting work this year, Zhang Xiaojun participated in investigating and punishing many major cases with a value of more than ten million yuan. Perhaps what others saw was just how brilliant Zhang Xiaojun’s work was, but what he saw in the eyes of the writer was his concern for consumers and his love of Kunlun lubricants.

Adhere to the integration of counterfeiting rights protection and brand building, is the commitment of every Kunlun people to consumers and their commitment to the Kunlun brand. Hard sweat will eventually be rewarded with rich returns. After years of insisting on defending rights, Kunlun has successfully erected a safety barrier for consumers and built a powerful steel wall for the “Kunlun” brand. In the future, Kunlun will still spare no effort to go ahead in defending rights, safeguarding the interests of consumers and safeguarding the safety order of China's lubricants market.

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