It is not too much to call the past 7 days “Individual Brand Weekâ€: Chery’s 1 million cars are off the high-line and SAIC and Nanjing Auto have broken their silence and an unprecedented exhibition of independent auto innovation achievements is on the Chinese mainland. ... At a new high, the independent brand began a new round of campaigns.
Independent car brand "Million Miles"
Brand promotion skillfully playing Olympic brand
On August 21st, the “Brand China Independent Innovation Achievement Tour Exhibition†that lasted more than 1 month and traveled 10,000 kilometers arrived in Hangzhou.
The fleet is composed of Chery, Geely, Brilliance, SAIC, FAW, Shaanxi Auto and other self-owned brands. It will pass through 30 cities in one month, in Beijing, Qingdao, Hangzhou, Changsha, Fuzhou, Hong Kong and Macau. Wait for 7 cities to display.
Wang Yong, the secretary general of the brand China Industry Alliance, said that before South Korea hosted the Seoul Olympic Games, there was no domestically famous brand in the world. They used the Olympic Games to bring Samsung, Hyundai, Daewoo and other brands to the world in order to drive South Korea’s economic development. Played a contributing role. Now we are taking advantage of our neighbors to use the eve of the Beijing Olympic Games to launch a series of activities around our own brands to promote our own brands to the world.
Chery Automobile Millions of Automobiles Go Offline
From "Market for Technology" to "Technology for Market"
Chery, who started with an old Ford production line, ushered in a historic moment on August 22: The 1 millionth car, the Chery A3, officially went offline. This is the first one million cars that China's own brand cars have ushered in.
When Chery first started building his car, he did not qualify for the national car production. Later, he had to rely on SAIC to have a legal status. Therefore, in 1999, he produced the first batch of cars, and by 2001 it was sold just as well. From the debut of the first Chery Fengyun sedan in December 1999 to the cumulative production of 1 million cars today, Chery spent only a short period of eight years, setting a record for the growth of domestic car companies.
With the trend of millions of cars off the assembly line, Chery has entered the second stage of corporate development, namely, continuing to adhere to open innovation and creating independent international brand names. Since June, Chery has signed joint ventures and cooperation with Quantum of the United States, Chrysler Group, and Fiat Group of Italy. A series of dazzling actions have shown that Chery has gradually won the respect and respect of its international counterparts. The trend of "market-for-technology" in China's auto industry is changing to "technology-for-market".
MG's listing changes
The "Structure of the SAIC Motor" Strategic Blueprint
When the sun rose on August 23rd, Nangang MG MG announced the price of MG7: MG7L 2.5V6 AT flagship version of 308,800 yuan, MG7 1.8T MT luxury sports version of 201,600 yuan, a luxury version of 186,600 yuan, a comfortable version of 17.16 Ten thousand yuan.
The biggest suspense that was originally presented at the launch conference was so open. The rumors seem to have been confirmed - the resistance from SAIC disrupted the steps of MG's listing. The national listing plan originally scheduled for August 28 has been confirmed to be cancelled. The China Business Daily on August 25 reported that the asset level negotiations between SAIC and NAC are nearing completion and that NAC has accepted the requirement for only 10% of the shares in the joint venture company. If NAC merges with SAIC, the development plans of the two companies will inevitably merge, and MGMG will be included in the planning of SAIC Motor’s own-brand passenger vehicle development, and it will be used as the main overseas brand.
In any case, the announcement of the price of MG MG MG7 is good news for consumers. After all, the price of the same car imported three years ago was more than 500,000. Today, we only have to spend 170,000 yuan.
Great Wall Sedan Trapped "Enrollment Card"
The self-owned brand compulsion continues to continue
Although the wind in the Great Wall-built sedan has continued, the name of the Great Wall sedan was not included in the latest NDRC catalog. This indicates that the original scheduled launch of the Great Wall sedan in August will have to be pushed back again. According to a report by the China Business Daily on August 24th, Great Wall Motor’s propaganda department chief Shang Yugui stated that “If the NDRC’s car catalog is not available at the beginning of October, the cars that were officially off the line on October 16 will be shipped to dealers. For promotion and display purposes.†This is the third time the private company has pushed back the scheduled time to market.
The same as private enterprises, Geely, Lifan, BYD has "birth", why the Great Wall is trapped? One important reason is that the policy environment has changed. At the end of last year, the National Development and Reform Commission issued the "Notice on the Structural Adjustment Opinions of the Automobile Industry", clearly defining the automobile as a structural excess industry.
Although policy trends are unfavorable, some companies that mainly produce SUVs, such as Huatai, Changfeng, Zhongxing and Shuanghuan, and some commercial vehicle companies like Beiqi Futian and Jiangling Motors, as well as Bird, are actively preparing to enter the sedan area. Continue.
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