As the high-level meetings between China and Germany entered a climax, the signing of auto companies between China and Germany also continued. On July 9, under the witness of the two prime ministers, the Chinese and German car companies and component suppliers finalized 7 cooperations within one day, involving production, brand introduction, product landing, automatic driving, new energy and other aspects. .
The automobile headline APP noticed that in the cooperation agreement signed between the Chinese and German car companies in one day, BMW signed an expansion agreement with Brilliance and Great Wall respectively in China. Among them, Great Wall BMW established a joint venture company, each holding 50% of its shares, and planned an international auto-factory plant with an annual production capacity of 160,000 yuan in Zhangjiagang City, Jiangsu Province, with a total investment of 51 yuan. In addition, BMW has signed a long-term framework agreement with Huacheng. The agreement stipulates that BMW's vehicle production capacity will reach 520,000 in 2019. Next, BMW Group's investment in Shenyang will continue to increase. By 2020, the BMW brand will continue to increase. The first pure electric car BMW iX3 in the core product line will be put into production in Shenyang.
Coincidentally, during the warming of Sino-German trade, the American car company Tesla also finalized the establishment of a factory in China. On July 10th, Tesla signed a pure electric vehicle project investment agreement with Shanghai Lingang Management Committee and Lingang Group. Tesla will exclusively build a Gigafactory 3 plant that integrates R&D, manufacturing and sales functions in the Lingang area. The project plans to produce 500,000 pure electric vehicles per year.
In a short period of time, the car companies in the world's two major auto markets have also added to the Chinese market, what is the strategic trend behind it?
"In China for the global" strategic upgrade
The car headline APP noticed that the details of the two joint ventures of BMW in China in China, the details of the finalization are intriguing.
Among them, the cooperation between BMW and Great Wall Motor has been followed by the depth of the car circle since last year, and is now officially sited in Zhangjiakou. As is known to all, Zhangjiagang is an emerging port industrial city at the junction of the two major economic development zones along the coast and the Yangtze River. It has extremely convenient sea transportation. Does this mean that the new energy products produced by the Great Wall BMW joint venture beam car will be exported overseas in the future?
Informed people close to the Great Wall said to the car headline APP that this is not a possibility that has not happened. First of all, it is easy to create associations in the layout of port cities. In addition, in addition to the production of electric MINIs, the new brand of Great Wall BMW is likely to produce fuel vehicles and sell them overseas.
Deeply ploughing into the Chinese market for many years, BMW has witnessed the rise and prosperity of China's auto industry. It knows the strength and development prospects of China's manufacturing industry. Especially after the release of joint venture stocks is released, the Chinese auto market is becoming more fair and open. In the direction of development, BMW naturally hopes to further strengthen local production, thereby contributing to the global layout.
This point can be seen from the long-term framework agreement signed by BMW and Brilliance. In addition to continuing to increase cooperation, the two sides also finalized the first pure electric vehicle BMW iX3 to be put into production in Shenyang and sold to the world.
In addition to deep cooperation with Chinese partners, BMW is also in the depth of the Chinese market in all aspects. In the first half of this year, BMW's R&D centers in Beijing and Shanghai moved to new locations, and the largest R&D network outside Germany was built in China.
In the field of autonomous driving, BMW is the first international vehicle manufacturer to obtain an autopilot road test license in China. It has now completed 200,000 km of simulated road testing and nearly 30,000 km of actual road testing.
There are indications that BMW’s “China in China†strategy has been changing with the changes in the Chinese auto market. BMW is backing the world by accumulating the Chinese market.
Putting into production in China into a straw
Compared with BMW, Tesla, who is in a production predicament and a Sino-US trade trench, is more eager to get support from the Chinese market. When the Sino-US trade war was in full swing, Tesla became the second American automaker to move out after Harley.
It should be pointed out that Tesla CEO Musk is a long-time supporter of US President Trump. He also posted a three-day Twitter @Trump and praised the Sino-US trade war.
Then, why would it choose to establish a factory in China when the Sino-US trade war entered a deep confrontation, adding 500,000 production capacity? Today, the opening of the Sino-US trade war has caused great trouble to Tesla. Because China's retaliatory tariff counter-measures against the United States, Tesla's auto products sold to China will face high price increases.
According to the car headline APP survey, Tesla has received a lot of unsubscribe notifications because of the price increase of more than 10,200,000.
On the one hand, the direct losses caused by Sino-US trade friction, and on the other hand, the delay in the production capacity of the United States can not achieve breakthroughs. Today, the most anxious Mask hopes to build a factory in China to ease the double pressure brought about by the production capacity and trade war.
In the future, after the Chinese factory is put into production, the supply capacity problem faced by Tesla will be fundamentally alleviated. Musk also publicly stated that “the models produced in Chinese factories will also be exported to other Asian countries and regions.â€
In just a few days, car companies from Germany and the United States have announced that they will overweight the Chinese market. This is obviously not an accident. People in the automobile circle know that "the Chinese have the world", and only by fully grasping China, the world's largest single market, can firmly take root in the global market.
Forerunner Volvo has already set an example. As early as 2015, the S60 produced by the Volvo Chengdu plant was exported to the United States. The models produced by the Daqing plant were also sold to Europe, and the strength of the consumers in Europe and the United States became the benchmark for manufacturing in China. Deeply cultivating the Chinese market for many years, Volvo has transformed from a typical Nordic brand into a global automotive brand, with its own strategic layout in the three major automobile consumer markets of China, the United States and Europe.
Nowadays, with the warming of Sino-German auto trade and the issuance of joint-venture stocks, the Chinese auto market has formed a more fair and open competitive environment. As a result, more and more foreign automakers have chosen to overweight the Chinese market and even China is the starting point of its global strategy.
Perhaps, "China's special supply" will soon become a historical term, replaced by a "Made in China" label of automotive products, from the Chinese coast to the prosperity of the world.
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