Volkswagen has become the world's top R&D expenditure company with €11.7 billion. Among the top 50 companies, vehicle companies accounted for 10 seats, namely Volkswagen, Toyota, Daimler, GM, BMW, Ford, Honda, Nissan, Fiat and Volvo.
How directly is the relationship between R&D investment and corporate performance? It can be seen from a survey of the European Commission.
Recently, the European Commission published the 2014 EU Industrial R&D Scoreboard, which is based on the 2013 R&D investment of countries around the world. It counts 2,500 companies worldwide.
The data shows that 2,500 companies' R&D expenditures increased by 4.9% year-on-year, which was higher than the 2.7% increase in net sales. Among them, the Volkswagen Group is still in the leading position in R&D investment in various industries, and has become the world's top R&D expenditure company with a total of 11.7 billion euros, an increase of 23.4%. Its 2013 ranking has won the championship and it has been reelected this year, and its 2012 ranking is 3rd and 2010 is ranked 6th. The second and third places are South Korea's Samsung and Microsoft.
According to the report, among the top 50 companies, vehicle companies accounted for 10 seats, namely Volkswagen, Toyota, Daimler, GM, BMW, Ford, Honda, Nissan, Fiat and Volvo. Volkswagen, Toyota and Daimler are among the top 10 in the list.
Obviously, the investment of an automobile company in the research and development field directly reflects the vehicle manufacturing strength and market competitiveness of the automobile enterprise. It is reported that in such R&D investment, Volkswagen's joint venture in China has also made many contributions.
As we all know, Volkswagen's sales in the Chinese market have surged in recent years, and it is closely related to its localized product development and marketing in China. On December 12th, the relevant person in charge of the sea public said in an interview that Shanghai Volkswagen has made localization its own future goal and direction from the beginning. Since 1996, Shanghai Volkswagen has set up a special technical center. From the three years from 2011 to 2013, Shanghai Volkswagen has invested more than 8.5 billion yuan in research and development. In recent years, a series of products have been launched from Shanghai R&D base of Volkswagen, such as New Passat, New LaVida, Lang Lang, Longjing, New Santana, and New Tiguan. These products are jointly developed by China and Germany. In addition to the quality and manufacturing process of the German Volkswagen, there are very obvious Chinese localization characteristics.
It can be said that such localization is lacking in some Japanese car companies, and to a certain extent, it has caused the current situation of Japanese car companies that are famous in the world but are not acclimatized in China.
It is reported that Volkswagen's latest plan in China is to fully promote the new energy vehicle strategy. This is in response to the development trend and consumption trends of the automobile market, and the advance layout of the public to seize the future market.
At the recent Guangzhou Auto Show, Volkswagen released the Volkswagen up! electric car and announced its listing. The car consumes only 12.1 kWh of electricity per 100 kilometers, realizing all-weather "zero fuel consumption" and "zero emissions". "Zero noise" driving. In addition, the Golf electric car, the Golf GTE and the Audi A3 e-tron, which debuted at the auto show, are scheduled to go on sale in 2015. Starting in 2016, the new Audi A6 plug-in hybrid and Volkswagen will launch a new mid-level new energy sedan in China.
According to the plan, by 2018, Volkswagen will launch 20 new energy models in China, including imported and domestic vehicles, including Audi brand, Volkswagen brand and Skoda brand. Volkswagen China CEO Heizman said that in 2020, the annual sales volume of Volkswagen's new energy vehicles in China may reach several hundred thousand.
The latest news shows that a few days ago, Volkswagen Group announced that it will hire BMW's R&D director Herbert Diess to join the chairman of the Public Management Committee and become the chairman of the Volkswagen Passenger Vehicle brand. Herbert Diess is 56 years old and has served as Director of R&D for BMW, where she is responsible for the long-term planning and development of BMW. According to the news released by the public, Herbert Diess will assume the position of chairman of the management committee of the Volkswagen passenger car brand from October 1, 2015. Some analysts believe that the joining of Herbert Diess will bring a new atmosphere to the public's research and development, the future will help to improve the profitability of the public brand, and Herbert Diess may also become the next CEO of the Volkswagen Group.
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