Shenyang: Wuling vowed to “make it bigger” to compete for a micro-vehicle


The Wuling Zhiguang, Wuling Yangguang and SPARK models produced by SAIC-GM-Wuling have been the driving force of the mini vehicle market. Recently, General Manager of Shenyang General Motors Wuling Shenyang said in an interview with this reporter: “At present, SAIC-GM-Wuling’s goal is to completely lock down mini-vehicles and strive to achieve maximum development in the mini-vehicle world and become a model factory for mini-vehicles.” The reporter told reporters that from January to September this year, the cumulative growth rate of the domestic auto industry was 13%, while the growth rate of SAIC-GM-Wuling reached 26% over the same period. Among them, the main commercial vehicle product “Light of Wuling” sold a record high of 10,898 vehicles in September. At the same time, after the 0.8LSPARK price adjustment, the sales volume soared to 1661 units. As of October, SAIC-GM-Wuling’s production and sales volume has exceeded 180,000 units, and its market share has exceeded 25%, exceeding the annual production and sales level in 2003. Compared with Chang'an 36.82%, Hafei 1.98%, Changhe 8.63%, and FAW Ji 9.93%, it ranks second in the industry. The rapid growth of SAIC-GM-Wuling is not unrelated to its innovative "China-Foreign" joint venture model. Since Wuling applied advanced management and operation methods such as the Universal Global Manufacturing System, from 2003 to June 2004, it reduced the cost of production procurement by 230 million yuan, the market resource satisfaction rate increased by 20%, and the annual production efficiency increased by 50%. The product development cycle has been shortened from 3-4 years to 1-2 years. Wuling has begun to leapfrog into a car company with international standards and modernization from a local state-owned enterprise. At the same time, Shenyang also revealed SAIC-GM-Wuling’s plan for a period of time: In 2010, the company will achieve production and sales of 500,000 vehicles, and the domestic mini-vehicle market share will exceed 25%, and the overseas market share will reach 15%, which will become the global manufacturing system standard operation. Enterprise and mini car model factory. What is this newspaper reporter?

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