How small and medium fasteners companies conduct brand promotion

Today, some of the larger fastener companies can come up with large advertising costs and use professional media to make money. However, SMEs can't follow suit. SMEs need to find new ways and spend small money to do big things.

The traditional large-scale advertisements are directed against the positions of artillery bombs. A bombardment has been carried out. In the end, how many enemies are killed is not known. SMEs need sophisticated marketing and are targeted and targeted operations. It is a point-to-point shooting by a sniper. Although the lethality is not as good as a cannon, it is very precise.

Event marketing event marketing is to take advantage of social events, news trends, such as the relocation of the factory moved to joy, the anniversary of the factory celebration, new product promotion, through the company's own planning, action to achieve the purpose of dissemination. Moreover, through event marketing, through interaction with consumers, it is more conducive to consumer acceptance of the brand, and can also produce results that cannot be achieved by hard advertising.

The possible problems of niche marketing small and medium fastener enterprises in product positioning are blurred positioning or too wide positioning. We often see some companies introduce only a few cold heading machines. There are only a few masters. The GB, JIS, ansi, and DIN screws can all be produced. Can only wait and see, waiting to see the main product.

SMEs must look at the situation, neither challenge the mainstream market nor waste their energy to follow it, but choose market gaps that are unlikely to arouse the interest of big companies. These blank points can be those parts of the product market that big companies are not willing to do or can not do, or they can be those parts of the market that other companies have not yet taken into consideration. By adopting the strategy of “recruiting talents and supplementing shortages,” small and medium-sized enterprises can develop one or several profitable “fist” markets, and at the same time, they can avoid the risks of direct competition with larger companies and achieve a rapid growth environment.

Fine marketing and refined marketing refers to the fact that the company appropriately subdivides its own products and markets according to the characteristics of its own resources, and adopts meticulous channels and standardized marketing practices to make the market deeper and deeper. , And then get the expected benefits.

Service marketing customers are definitely not the same, so customers should be categorized to manage customers. There are fasteners OEM purchasers, fasteners retail store affiliates, and fasteners machinery parts suppliers, which improve customer standards, frequency of visits, and residence time, as well as the depth of customer support. Sales efficiency.

In short, brand promotion, the law is not fixed, the key is to have this awareness, ideas, methods are produced with the study of the problems of SMEs and gradually put in place.