The old Red Flag flagship is an exhibition star, but it is not a market star. The red flag flagship sedan with the "national car" title is facing new challenges. According to the just-released car fuel standard, domestic red flag luxury cars that have been known to the Chinese people as “big red flags†for decades have been banned from selling since July next year due to serious fuel consumption. However, as the honor of domestic cars, “Da Hong Qi†cannot exit the market on this basis. The internal news recently revealed that FAW Group has secretly established a huge “Red Flag†project team six months ago. The new flagship will be launched in 2006. The fuel standard stuck to the flagship "We are considering taking some measures." The staff of FAW Car Sales Company admits that the two flagship products of Hongqi do not meet the new fuel consumption standards. On October 28th, AQSIQ and the National Standards Supervision Commission jointly issued the national standard for “the limit of fuel consumption of passenger vehiclesâ€. This standard specifies the fuel consumption of domestic cars. According to relevant officials who have issued this standard, nearly 10% of cars sold in China will be subject to this standard. However, these policies are mainly affected by imported luxury cars. The most obvious domestically produced cars affected are the flagship of Red Flag of FAW Cars and the flagship of Red Flag. According to the newly issued standards, the first phase of the fuel consumption standard will be implemented from July next year. The maximum fuel consumption of a car at this stage cannot exceed 16.4 liters per 100 kilometers. The red flag’s flagship 100 km fuel consumption that began to be sold in the market in 2000 exceeded 20 liters, which is significantly higher than this standard. The flagship of Hongqi has been hailed as the most luxurious domestically produced car. The extended market price is more than 1.1 million, and the ordinary type price is as high as RMB 680,000. At every auto show in China, the flagship of Red Flag can attract a large number of spectators. It represents the honor of domestic cars. However, according to the new standard, the Hongqi flagship will not be available for sale from July next year. "There is a possibility of production suspension." A middle-level company of FAW Car Co., Ltd. stated that he had not seen the flagship sales information of the Red Flag for a long time in the sales report of FAW Car. Dahongqi’s performance was flat, and the flagship sedan of the Hongqi had been called “big red flag†by the Chinese people before. "Red Flag" can almost be regarded as a synonym for "Chinese cars." From 1958, FAW hand-built the first domestic car - the red flag, this car has a "national car" status. Since the 1960s, the Red Flag sedan has become a national concierge vehicle. The head of the foreign government's visit to China “see Chairman Mao, live in the Diaoyutai, and ride the red flag sedan†is a sign of high-level reception. After that, the Red Flag has always been a special car for domestic guests. Once there was a professional agency that valued the Red Flag brand, worth as much as over 4 billion yuan, ranking first among domestic brands. In 1998, FAW and Ford Motor Co. developed a red flag flagship car produced on a platform with Lincoln. In 2000, the flagship of Hongqi and the flagship of Hongqi were officially introduced to the market. The goal of FAW is to exceed 100 vehicles in sales that year. However, this position is similar to the lengthening of Lincoln's red flag of a luxury business vehicle. The market sales are not ideal. FAW Car Company staff told the reporter after finding relevant reports that the sales volume of the car last year and this year was “not very goodâ€. It was basically produced according to orders. The sales volume of last year did not exceed 100 vehicles. The current inventory of several vehicles is mainly for some domestic auto show services. FAW Car's sales target for the Hongqi brand this year is 50,000 units. The staff member stated that because of the small sales volume, even if the flagship of Hongqi is discontinued, the impact on sales targets will not be great. The new flagship is ready, but the flagship's life and death is not entirely determined by the size of the profits it brings to the company. The flagship carrying more of the Red Flag is the honor and responsibility of the Chinese national car brand. Obviously, regardless of whether FAW Group or the relevant national authorities that set fuel consumption standards have taken this issue into consideration, FAW Group is still involved in the drafting of one of the standards. At present, FAW Car is investing 1.8 billion yuan to build a new red flag car production platform, and one of the special production platforms is for the flagship of Red Flag. In terms of R&D, earlier this year, the R&D of the flagship of the new Hongqi has begun secretly, and compared with the R&D of Other new Hongqi (red flag is under development of the new Hongqi, the new red flag product is earliest at the end of next year), new The flagship R&D of Red Flag is more valued. According to the reporter's understanding, the new flagship of the Red Flag will not be mass-produced, mainly for business and passenger car use. According to reports, approximately six months ago, FAW Car's parent company, FAW Group, established a large team of Dahongqi R&D project teams. Even if the project team is kept secret within the company, the project team’s public name is a digital number. The project team set up an FAW Car Company. It is reported that the new Hongqi flagship has been basically formed, the vehicle is smaller than the current flagship of the red flag sold, the displacement is about 4.0 liters, the body within 6 meters, most likely is 5.7 meters. The flagship and elongated body of the red flag currently sold in the market is 6.83 meters long and has a displacement of 4.6 liters. According to FAW Car's plan, by the end of next year, a new mid-level (Class C) red flag will be put on the market. According to the company’s middle-level sources, the flagship of the new red flag at the D level will be slightly later than the mid-level new red flag, which will be officially launched in 2006.
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