BMW Brilliance Dairy: Optimistic growth rate of luxury car growth will slow down after purchase restriction

Dr. Dai Lei, Senior Vice President of Marketing, BMW Brilliance

On January 11th, after a grand New Year concert and blessing ceremony for BMW China Pavilion in the previous evening, Dr. Dai Lei, Senior Vice President of Marketing at BMW Brilliance said in an interview with reporters that he continued to maintain optimism for the auto market next year and luxury brands were restricted The impact of the order is small and it is expected to maintain a 20%-30% increase.

Q: What impact does the capital limit purchase order have on our brand?

A: It is still somewhat early to assess the impact, but we are more optimistic because there are now 5 million vehicles in Jingcheng and about 10% per year replacement ratio, which is not within the 240,000 limit. In addition, if you are changing cars, most people will consider going higher, so the impact on luxury brands is relatively small.

Q: What kind of development do you expect for the luxury car market this year?

A: Last year, China's luxury car market achieved a 70% increase, while the entire automobile market grew by 30%. This year will certainly not have the same huge growth as last year, but I think luxury cars can still be maintained at 20%-30. % increase. The current market share of luxury cars in China is only 5%-7%. This ratio is quite small. European and American countries have reached 10%-50%. The market space for luxury cars in China is very large. I estimate that the future 3- In 5 years, the share can reach 10%.

Q: Please describe in detail the “Brilliance BMW 5 Series New Energy Concept Vehicle” announced for the first time this time.

A: We have not mentioned before that this car was developed by the Brilliance BMW joint venture. This is the first time that it has been announced to the public. After this car is displayed at home this year, it will be mass produced later. The brand of the car still belongs to BMW, but the core technology and intellectual property rights are enjoyed by the joint venture company. For this reason, we have also increased the strength of the local R&D team. In addition, we will use local parts supply as much as possible after mass production.