Beiqi 600 million yuan increase in capital Changhe imitates Hyundai Group to create "double brand"


After completing the equity acquisition of Changhe Automobile in November 2013, the Beijing Automotive Group's plan for this new southern base was fully accelerated in early 2014.

A few days ago, the reporter was informed that BAIC Group invested 600 million yuan in Changhe Automobile to invest in Changhe Automobile's production bases in Jingdezhen and Jiujiang in Jiangxi Province. It is understood that on January 15th, Beijing Automotive Group and Jingdezhen City and Jiujiang City Government held a cooperation agreement signing ceremony.

"In addition to the capital increase, the future Beijing Auto Group's car platform and off-road vehicle platform will be introduced into Changhe Auto to enrich the Changhe passenger vehicle product line; Changhe Auto's mini-vehicle platform will also be linked to Beijing Automotive Co., Ltd. (hereinafter referred to as "Beiqi"). The Weiwang models of the company have developed in synergy, "said one person close to Beijing Automobile Group.

The source revealed that in the future, Beijing Auto and Changhe Auto will learn from each other in terms of vehicle platform, but they still maintain relative independence in terms of operations. According to the Beijing Automotive Group’s plans, Changhe Automotive will be included in the vehicle division of BAIC Group. The “Beijing Auto” brand is under the Beiqi Group, a subsidiary of Beijing Automotive Industry Corporation, and the two brands will operate in the same manner as those of Hyundai and Kia. Strategy.

In this regard, there are views that BAIC Group's "double-brand" operation is ultimately aimed at continuing to advance in sales rankings and is intended to hit the first camp. It is understood that in 2014 BAIC plans to hit 2.6 million sales targets. If this plan is reached, BAIC Group will be the fourth largest in the industry, while further narrowing the gap with the first camp.

Changhe Auto "Three Steps"

At the end of 2013, after the formal acquisition of Changhe Automotive, the BAIC Group’s capital increase plan surfaced.

"Beiqi Group will add 600 million yuan to Changhe Motor for the latter's capacity expansion." The aforementioned person close to the Beijing Automotive Group revealed that the Jiangxi State-controlled company as a shareholder of Changhe Automobile will also contribute 200 million yuan. After the completion of the capital increase, the shareholding of the two parties remains unchanged, and BAIC Group holds 70% of the shares. BAIC plans to build Changhe Automotive into its “Southern Base”.

“At the same time of the announcement of the capital increase plan, senior managers of BAIC Group also attended the official meeting of Changhe Automotive for the first time and announced the development plan for Changhe Automotive in the next six years,” said the above sources.

According to the Beijing Automotive Group’s plans, Changhe Automotive will achieve “three steps” in the future: from 2014 to 2015, it will resume its development phase. At this stage, Changhe Automotive will mainly base its sales on existing products, and plans to achieve production and sales of 300,000 by 2015. In the next two years, Changhe Automobile will enter a period of rapid development. BAIC plans to invest 13 billion yuan to increase the production capacity of Changhe Automobile to 500,000 vehicles, and will also introduce BAIC Group's platform models; In 2020, Beijing Automotive Group will further expand its industrial scale in Jiangxi Province, establish a new joint venture base and a strategic base for its own brands, ensure the realization of the production and sales of Changhe Automobile by 1 million vehicles, and achieve a total industry chain operating revenue of 100 billion yuan, the so-called “million 100 billion plan.

An insider of Beiqi Group told the reporter that at the above-mentioned cadre meeting, members of the new leadership team of Changhe Automobile were formally announced. According to Beijing Automobile Group official news, in the new leadership team of Changhe Automobile, Xu Heyi served as the chairman, Shang Yuanxian as the chairman of the board of supervisors, Tong Zhengrong as the general manager, Ma Yong as the chief financial officer, and Cheng Dongjiu as the secretary of the Party Committee, secretary of the Disciplinary Committee, and head of the labor union. In addition, Cai Shengping, once the general manager of Changhe Automobile and now the deputy general manager of Beijing Automotive Group, will also become one of the directors of Changhe Automobile.

Beiqi "dual brand" strategy curtain <br> <br> With the accelerating integration Changhe Automobile, Beijing Automotive Group's "dual brand" strategy official curtain.

At an internal meeting recently held by Beijing Automotive Group, Chairman Xu Heyi stated that Changhe Automotive will be subordinate to the entire vehicle division of BAIC Group, and Beijing Automotive will be part of BAIC. Both brands will operate relatively independently.

“In terms of models, the two brands will implement complementary development strategies.” The above Beiqi Group insiders revealed that in the future, Beijing Automotive Group will introduce Saab and SUV platforms into Changhe Automobile, and through joint development, it will increase the differentiated products for Changhe Automobile and make up for them. The shortboard in the car field; at the same time, Changhe Automobile will also introduce its most advantageous mini-vehicle platform into BAIC Group, which will be used to enrich the Weiwang products of the micro-vehicle sub-brand under the Beijing Automobile Brand.

This “dual-brand” strategy of BAIC Group is similar to that of the Hyundai Kia Motors Group (hereinafter referred to as Hyundai Group). Hyundai Group owns two major brands, Hyundai and Kia. The two brands maintain their independence of operations and established two joint ventures, Beijing Hyundai and Dongfeng Yueda Kia, in China. At the same time, Hyundai Group has been promoting the sharing of vehicle platform models. For example, Beijing Hyundai Eighth Sonata and Dongfeng Yueda Kia K5 all come from the same platform.

The view is that BAIC Group imitates the operation mode of the Hyundai Group brand and not only respects Changhe Automotive’s willingness to develop independently, but also increases the sales volume of independent brands under the premise of saving R&D costs. With the determination of Changhe Automotive's future development plan, after the launch of the "Double Brand" strategy, the self-owned brand segment of BAIC Group will achieve rapid growth.

However, according to data released by the Beijing Automotive Group Corporation, the sales of self-owned branded passenger cars by BAIC in 2013 were 202,000 units, which is far from the goal of Beiqi Group’s 2015 self-owned brand reaching 700,000 units.



Double Girder Overhead Crane With Winch And Auxiliary Hoist

Advantages of Double Girder Overhead Crane With Winch And Auxiliary Hoist:

1. Double beam bridge crane is the first to create honeycomb beam design, which is characterized by light deadweight, large load, strong wind resistance, etc.


2. The unique steel pin connection is not only firm and reliable, but also short in assembly time.

3. Flexible rod outrigger, which can be disassembled into single pieces when turning on site, and is convenient for transportation.

4. The minimum installed capacity solves the difficulty of field construction electricity

Double Girder Overhead Crane With Winch And Auxiliary Hoist,Double Girder Overhead Crane With Auxiliary Hoist,Double Girder Overhead Crane With Winch And Auxiliary Hoists

EUROCRANE GLOBAL , https://www.craneparts.pl