Germany is the originator of the automobile manufacturing industry. Can China's autos have a place in Germany? From August 27th to September 4th, Wang Zhonglin, deputy secretary of the Liaocheng City Party Committee and Mayor of Shandong Province led Liaocheng Economic and Trade Delegation to Europe for a friendly visit and economic and trade talks. During the good news, Zhongtong Bus Holdings Co., Ltd. and German SEG An export contract with 1,000 cars and a contract value of 800 million yuan was signed, marking that Zhongtong Bus has been included in the EU government procurement list. Chinese-made passenger cars were sold to Germany for the first time in large quantities.
Keeping a firm foothold in the high-end car market is the direction of Zhongtong Bus's efforts over the years. Since 2007, the company has started to investigate high-end markets such as Germany and Canada. They have found that entering the high-end market is not a day's work. It takes 3-5 years to advance. Germany, as a veteran industrial power, exports cars to Germany. Need to pass a complicated authentication procedure. Zhongtong Bus spent two years to conduct pre-investigation, prototype production and product testing, and passed the world's most stringent German TUV safety certification, but the presence in the German market is still difficult.
“The visit has brought us a huge turn for the better!†said Yu Chunyin, the deputy general manager of Zhongtong Bus Company. Although Zhongtong Automobile has obtained the TUV certification and has the qualifications for exporting automobiles in Germany and even Europe, it is not easy to sell cars in large quantities to German companies. Many discussions have failed. The Liaocheng economic and trade delegation went to Europe to carry out friendly visits and economic and trade negotiations, and rushed to the German SEG company to negotiate with the main responsible person of Zhongtong. The arrival of economic and trade delegations inspired German friends and felt great sincerity for cooperation. They immediately signed a 1,000 passenger bus export contract with Zhongtong Bus Company.
Since 2003, Zhongtong Bus Company has gradually explored overseas markets and formulated a strategy to prioritize the development of international markets. Overseas development opportunities should not be underestimated. The products produced by Zhongtong are sold to 76 countries and regions. In 2008, the first large-scale single-export orders for Chinese passenger cars were signed. The number of single batch orders exceeded 1600 units. At present, Zhongtong is planning to sell the Euro 6 engine bus with the highest international emission standards to Germany.
"The successful opening up of the German market is a rare opportunity. In the next three years, China Tong strives to expand overseas sales to more than 30 percent of the company's total sales." Yu Chunyin told reporters.
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