Now, for the lighting industry, marketing has not only meant a point, an advertisement, but a complete set of processes and management practices. In order to gain more revenue through marketing, lighting companies must work harder. However, looking at the current marketing model of the lighting industry, there are still many imperfections, and it is urgent to improve the lighting companies.
The price is not heavy, and the value is to compete for a limited market share. Some composite lighting manufacturers will not hesitate to lure consumers at the cost of bleeding. The industry is not standardized, but if you want to use speculative methods to run a business, it will surely go extinct. The price of a product cannot be maintained because it does not reflect its value, and of course consumption cannot continue. For a penny, this is just the value of the product itself. To make a good for a good amount of money, you must give something more valuable.
The lighting industry marketing model urgently needs to improve the size of the fish and bear's paw. Although the market capacity is expanding, the company finds it more and more difficult for consumers to pick up their wallets. The root cause lies in the fact that lighting companies can't adapt to the changes in consumers' consumption habits and consumption power, and do not pay attention to market segmentation, but also invest limited products in the infinite mass market.
The size of the whole eats, often leads to a market that is rich in profits and benefits, and the market with low added value cannot be controlled. The so-called fish and bear's paw can't have both. In this case, some foreign companies entering Shanghai have even come up with smart ways to produce products in order to get products into the market. That is to say, several brands are produced in the same factory, but they have adopted different surnames, company names or trademarks. After being put on the market, they eventually caused channel conflicts and price conflicts.
Excessive promotion lacks core competitiveness. There was a well-known large-scale building materials shopping mall. After the completion of the lighting festival, the lighting week and the lighting event, etc., the first time the market was busy, the film was thriving. But after consumers wait and see for their paralysis, the mall is a poor man.
In the regional market, the various lighting brands also have a variety of promotional methods, speculation concept, shopping price, and finally form a vicious circle. If you are not sure about the company's continued competitiveness and development, and will not enhance its core competitiveness, it will only survive more difficult or decline more rapidly.
Over-promotion is the result of homogenization of products. The problem to be solved is naturally the innovation of products. In order to prevent competitors from imitating, it is necessary to change the technology of the new product development model, and form market barriers before the birth of the product to strengthen the market appeal of the product.
The image of heavy corporate image ignoring product image is concentrated in large and medium-sized composite lighting enterprises. In the consumer's impression, most of them only heard that their advertisements or certain companies are strong and have good reputation, but they know very little about their products. Corporate image is important, but the competition for market share depends mainly on the product image, that is, the construction of product brand, not just the prominent brand. Consumers buy products rather than the name of a business.
Personnel management only results in the results of the composite lighting industry, most of the marketers have no occupational security. In the process of assessing talents, many companies focus on performance and create performance. Adopt a simple salary model and not pay attention to the career development of employees. There are very few companies that can conduct formal training, and many training jobs are just passing through and endorsing books. Enterprises should not only train to improve the company's performance, but also provide systematic strategic training for employees' career development to enhance their adaptability to change. To do this, we must fundamentally change the concept of employing people, that is, to create value for their employees, not just to obtain value from them.
In the resale, the products before and after the sale are sold in a whirlwind, and any brand of products can be guaranteed for 15 years and 20 years. Consumers will be competing for problems after they use them. If the situation is serious, they will simply leave behind. In fact, many companies are also concerned about after-sales, but because this service requires a lot of cost, the customer management system alone requires a lot of financial, human and material resources. If the after-sales service management is too rough, the customer information is not up to the level of marketing services, and it is impossible to segment the market.
Pneumatic Vacuum Pump,Best Vacuum Pump,Oilless Vacuum Pump,Roots Vacuum Pump
Dongguan Beqile Mechanical&Electrical Equipment CO.,LTD , https://www.betemvacuum.com