The home lighting industry has uncertainties in real estate winter performance. In 2011-2013, Op Lighting's operating income was 2.687 billion yuan, 3.138 billion yuan, 3.390 billion yuan, with a compound growth rate of 13.08; net profit was 149 million yuan and 429 million yuan respectively. 4.79 billion yuan, the net profit compound growth rate is 60.73, the current sales revenue and net profit scale of Op Lighting is ranked among the top three in the domestic industry. However, due to the rapid cooling of the real estate market this year, home lighting as the company's traditional superior products is facing a sharp shrinking market risk. According to the National Bureau of Statistics, the sales volume of commercial housing in the country has fallen in recent months. In April, for example, the transaction area of ​​new commercial residential buildings in 30 typical cities was 12.66 million square meters, a decrease of 4.7 from the previous month and a decrease of 21.0. The latest research report by Morgan Stanley said that the mainland property market is expected to be in the next few months. Sales and average selling prices have deteriorated. The rapid cooling of the real estate market is bound to affect the market demand of the furniture lighting industry. In addition to the above risks, the LED lighting industry is facing a small enterprise. In addition to the above risks, the LED lighting field, which is mainly invested in this fundraising, is also chaotic, price war is fierce, and the industry's profitability declines. As an emerging green environmental protection industry, LED has a low threshold. In the past two years, the entire industry has also experienced a sharp expansion. The industry is worried that LEDs are likely to be the next PV. After several rounds of capacity expansion, only the upstream LED chips, the total capacity of domestic enterprises has accounted for more than 60% of the world. A domestic listed company executive said. In the prospectus, Op Lighting believes that the LED lighting industry is currently facing three major risks: industrial upgrading, market irregularity and difficult production management. If you can't launch more attractive products to seize the market and lead the market in product development, the market share will face downside risks. In addition, due to the low barriers to entry, many small lighting companies have seized the market with low-cost and low-quality strategies, which has impacted large enterprises such as Op Lighting. It is not difficult to see from the 2013 annual report of large-scale listed lighting companies that the above-mentioned impact is taking place. Qinshang Optoelectronics Co., Ltd. is currently the only company with LED lighting as its main business. Its net profit in 2013 was 103 million yuan, down 1.17 year-on-year. Qinshang Optoelectronics explained that there are many LED lighting industry companies and the market competition is becoming increasingly fierce. Phenomenon, and in the context of capacity growth rate greater than market demand, the sales unit price of LED lighting products decreased, and the overall profitability of the industry declined. Lighting products on the frequency of the black list is alleged that the lighting industry Sanlu according to China Net Finance statistics, over the past three years, the quality of Opal lighting products frequently, many times in the relevant departments of the local inspections exposed products failed. On May 25, 2010, the quality supervision and spot check results of Shanghai fluorescent lamp products issued by Shanghai Municipal Bureau of Quality and Technical Supervision showed that a trademark produced by Op Lighting was OPPLEY, the model number was DW21-2D21W, and the batch number was 2D. If the energy efficiency limit value is unqualified, it is judged as a non-conforming product. On March 3, 2011, the Wenzhou City Administration for Industry and Commerce released the inspection of wire and cable lamps in 2010. The downlights produced by Op Lighting (model specification: 60WNTD1140; production date or batch number: 2009/12/11), marking, grounding The wiring is unqualified. In the second quarter of 2011, the Shanghai Quality Supervision Bureau randomly selected 19 batches of products. After inspection, 7 batches of products were unqualified and the quality problems were serious. Among them, Ou Pu Lighting's movable model with MT-HY1T-08MAX15W is unqualified for heat resistance, fire resistance and electric tracking resistance. The production date/lot number is 101206. For the Ou Pu lighting black list, an industry insider said that this Fully exposed the loopholes in the quality management system of the enterprise, and did not really improve the quality management system in accordance with the relevant standards of the quality management system, and put it into practice.
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