From October 30 to November 2, "2013 China International Commercial Vehicle Exhibition" was held in Wuhan.
Compared with last year, the number of vehicle manufacturers participating in the auto show has increased significantly, and the importance of companies to the show has also increased significantly. However, the popularity of the entire auto show is still not comparable to the Beijing, Shanghai, and Guangzhou auto shows. After watching the first day of the auto show, the author's feeling is that there are not many bright spots, but there are three "most" intriguing thoughts.
At this auto show, the biggest bright spot is the Dongfeng Commercial Vehicle's new product release - Tianlong's flagship, but this is only a new product release is not listed, this car is not only intelligent, but also "local gold" image to play luxury brand.
Dongfeng Commercial Vehicle Booth is located in Hall A, which is mainly made of parts and components (relatively deserted). However, due to the infinite charm of this “local goldâ€, it is still attracting many crowds of people. It is very difficult for the reporter to take a picture. .
The term “Tyrant Gold†has become the trendiest color this year after Apple’s new generation of mobile phones. "Tyrant gold" has become a popular color. As one of the tools to show off its richness, the car is naturally unpopular, but in the field of commercial vehicles, Dongfeng Commercial Vehicles may be the first to dare to start the "crab."
The newly released Tianlong flagship, the whole body color in gold, black, and the difference with the previous Tianlong appearance is also very large, the front face design changes very much, even more luxurious domineering, especially in the front row side headlights The unique diamond-type lamp design shows a different style of luxury.
In addition, Tianlong's flagship also realizes the interactive function of smart phones and car networking, and can remotely monitor the data of oil, water temperature, and air pressure on mobile phones. At the scene, many curious viewers directly took their own mobile phones for networking tests. This new smart feature has attracted many people to stop.
This time, Dongfeng Commercial Vehicles and Dongfeng Group under a number of brands - Dongfeng Liuzhou Automobile, Dongfeng Xiaokang, Dongfeng Special Vehicles, Dongfeng and other companies to participate in the exhibition (but each brand has an independent exhibition area), the exhibition area is not at the vehicle home (B Hall), but with the "Tianjin Gold" Tianlong flagship to help out, the gas field does not lose at the other car companies exhibited in Hall B.
The most luxurious lineup - JAC's high-end atmosphere is in the B pavilion, where the entire vehicle is the main vehicle. The strongest gas field is the JAC booth. Not only is the booth equipped with "high-end atmosphere", but also there are 13 major brands on the show. Each car is equipped with professional instructors, and the instructors are all uniformed and equipped with white gloves (this is the only company with the most neatly dressed. The majority of other booths are not as equipped as the Shanghai and Beijing auto shows. There are models explainer).
There is a difference in comparison. Opposite JAC is the emancipation of the ranks of the heavy truck industry leader, but may not pay attention to this exhibition, but just carried out a very simple decoration decoration, 8 exhibition vehicles next to a word to open, it seems crowded without a sense of beauty.
In addition to the attractiveness of the booth's “International Fan,†JAC also debuted a brand-new China Card with a wheelbase of 5.3 meters. The Jaguar Maestro 4.8 engine is standard and extends the JAC light truck product line.
What is most noteworthy is that Jianghuai attaches great importance to this exhibition. This can be seen from the attending leaders: Under the leadership of Jianghuai Automobile Co., Ltd. General Manager Xiangxingchu, Jianghuai Automobile Company Vice Chairman Wang Dongsheng and Jianghuai Light Commercial Vehicle Company General Manager Cha Baoying, Jianghuai Product Planning Minister Zhang Xinhuai, Shuai Ling and Jiang Huai Ling, and other officials were present.
Because, on the first day of the exhibition, JAC released a new light truck service brand, the “4332 systemâ€. In this regard, Xiang Xingchu emphasized that in the future, Jianghuai’s key work must change from sales to service orientation and establish a new service standard with “five-star service and full care†as the core. This point is closer to the concept of an international commercial vehicle brand that focuses on customers and services.
However, on the liberation stand opposite Jianghuai and Huaihe, there is still a clear, product-oriented brand slogan “Liberation Trucks, Money Making Machines†erected.
The worst option - Scania loses its "landscape"
If it is said that Jianghuai has taken "a geographical advantage" (the exhibition stand is located at the entrance of Hall B), then Scania is probably the most unprofitable company in the audience.
At the scene, the reporter saw that Scania's booth was caught in the middle of a modified car, and he was not paying attention. The audience could easily pass by this imported heavy truck company. Because, all around the modified car booth, in front of the CIMC Group, on both sides is simply not known small modified car companies.
In addition, generally speaking, heavy truck viewers will walk back to the refitted car area, but Scania will not only be adjacent to the domestic mainstream truck brand exhibition area, but also completely “stealth†in a modified car. in. When the reporter saw Scania's logo, the first impression was that this was a modified car company using a Scania chassis. However, after careful observation, the reporter discovered that this was originally a Scania booth.
The location is unfavorable and the popularity is naturally insufficient. During the previous and afternoon, the reporters all went to the Scania booth for a while, but found that their exhibition area had almost no audience and the popularity was extremely low. It is understood that Scania will also hold an on-site "high-efficiency logistics" demonstration during the four-day exhibition. However, the unfavorable position of its booth will make its popularity so bad that it will greatly reduce the participation of on-site activities. The effect of the activity is greatly reduced.
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