In order to explore and study the cultural integration work of the foreign joint ventures, the company’s corporate culture was promoted by the Nanche Yuchai Sichuan Engine Co., Ltd. (hereinafter referred to as CSR Yuchai), and the Yuchai Group’s Corporate Culture Department formed a task force for the Nanche Yuchai Company. Corporate culture construction has conducted more in-depth research.
Analysis on the Characteristics of Corporate Culture Construction in Nanche Yuchai Company
The first is a combination of strong and strong, complementary and complementary. CSR Yuchai is a newly established company in 2011. It is jointly funded by China South Locomotive, Yuchai Group and Sichuan Nanjun. As the two largest shareholders, China South Locomotive Group and Guangxi Yuchai Group are outstanding domestic enterprises. Through joint ventures and cooperation, the two sides will achieve strong alliances, complement each other's strengths, and seek mutual benefits. Together, they will build an internationally competitive, domestic first-class Yuchai West medium-speed engine manufacturing base. From the point of view of corporate culture, both parties have excellent corporate culture and are located in different provinces and regions. They are faced with the problem of how to solve corporate cultural conflicts between the two parties and how to achieve mutual cultural integration and complementarity.
The second is to have clear leadership and focus. According to the stipulations in the joint venture and cooperation agreement, Nanchao Yuchai Company has established a brand-new development model based on the Yuchai model in terms of corporate governance structure, corporate culture construction, and management mechanism. It is necessary to cultivate a unified core value, enterprise spirit and work style through the rapid integration of Yuchai's management system mechanism to form a business philosophy with Yuchai characteristics. From the perspective of corporate culture construction, it is necessary to reflect the outstanding Yuchai culture traits.
The third is dialectical choice, creating a special feature. Due to the high speed and high speed of the engine products produced by CSR Yuchai, the R&D, technology, manufacturing, and sales of medium speed machines are all different from those of high-speed vehicles, and they are very different in terms of operation, management processes and mass production. The difference, therefore, can not be simply to graft and copy the advanced culture and advanced management methods of the two major groups, or to forcibly insert Yuchai's model. It is necessary to make a rational choice and distinguish them with Yuchai's management model as the main line. In other respects, a set of corporate culture and management models with CSR's own characteristics are exported.
Analysis of the Cultural Similarities and Differences between the CSR Group and the Yuchai Group
Both cultures have common features, differences, and commonalities, which are mainly reflected in the traditional features of both state-owned enterprises and state-owned enterprises. Contains cultural characteristics such as “tolerance, tenacityâ€, good management foundation, talent gathering, and atmosphere. However, because of different regional cultures, different development processes and different industries, there are still some cultural differences.
Analysis on the Countermeasures for the Construction of Corporate Culture of Nanche Yuchai Company
In order to do a good job in cultural integration, the company’s unique corporate culture system will be formed as soon as possible to effectively promote the construction of the corporate culture of the Nancheyu Yuchai Company. The above analysis will be combined with the characteristics of the cultural construction of the Nanche Yuchai Company. The following suggestions are recommended: The development of the corporate culture of Nancha Yuchai was carried out in various aspects, which provided strong cultural support for the development of CSR.
First, the basic principles of the corporate culture construction of CSR Corporation.
The first is the principle of complementary advantages. Pay attention to the absorption of both corporate and regional cultural advantages and advanced cultural factors so that they can complement each other and organically integrate. The second is the principle of strategic integration. The cultural construction must be combined with the corporate strategy and be promoted. Therefore, the corporate culture construction can have inexhaustible motive force and a clear direction. The third is the principle of system promotion. Cultural construction is a systematic management project that requires system planning, co-ordination of all resources, and coordinated advancement. Fourth, step by step principle. Cultural integration, adaptation, recognition, and identification require a long process, which needs to be focused and progressed in an orderly manner. Fifth is the principle of dynamic innovation. We must keep pace with the times, continuously improve and improve the level of Nanche Yuchai’s cultural construction, and create an inclusive, open, and advanced corporate culture.
Second, the overall train of thought for the corporate culture construction of CSR.
In view of the characteristics of the corporate culture construction of CSR Corporation, the key to the corporate culture construction of CSR Yuchai is the integration of culture and the resolution of cultural conflicts. On this basis, a corporate culture with its own characteristics and suitable for the development of CSR. Based on this analysis, the task group proposed the general idea of ​​the cultural construction of the CSR Corporation Yuchai Company and briefly summarized it as "the eight stages and three stages."
The eight links mainly include: First, we must understand the similarities and differences between corporate culture of both sides, including the similarities and differences in the culture of the region. The second is scientific analysis and accurate positioning. Through the scientific and objective analysis of the two parties, the similarities and differences are identified, and combined with the Yuchai management model as the leading requirement, the cultural construction is accurately positioned. The third is the system to do a good job in cultural construction planning and optimization programs. The fourth is to determine the cultural integration. Through investigation, it has been learned that both CSR Group and Yuchai Group share many common cultural factors that are worth learning from each other. Therefore, the cultural integration approach can adopt the “strong + strong - culturally integrated†approach as a whole. However, due to the consideration of the cooperation agreement between the two parties, Yuchai’s cultural model should be taken as the dominant factor, and the CSR Group’s culture should be used as a supplemental method. Therefore, both sides should take advantage of the “strong + weak-cultural output†approach while drawing on their advantages. To highlight the output and absorption of the outstanding factors and cultural essences of Yuchai culture. Fifth, after the cultural integration approach has been established, we will begin to formulate a corporate culture integration plan. Sixthly, the specific implementation and control should be carried out. This link is crucial and determines whether cultural integration can be successful. Focus on several tasks, including how to reduce the differences in geographical culture between the two companies and the two sides; how to make adjustments in salary and adjustment and integration of personnel; how to import Yuchai’s management system and process model and integration; how to integrate ideas of all employees Concepts and values, unifying employees' ideas; how to do a good job in blending and cultural training from the material and cultural and behavioral cultural levels; how to do a good job in reshaping and shaping new cultures. Seventh, after a period of cultural integration, it is necessary to do a diagnostic assessment of the entire cultural integration work, sum up experience in a timely manner, and make timely adjustments. Eighth, it is necessary to improve circularly, improve continuously, and continue to work on a regular basis, so that CSR's Yuchai culture will continue to improve. The implementation of the eight links is divided into three phases, with emphasis and implementation in phases, step by step.
Three stages: the first phase of the integration period (2011.8-2012.8) focus on doing well: First, scientific and objective analysis of the cultural similarities and differences between the two sides; Second, do a good job in the determination of cultural integration and the formulation of implementation plans; Third, focus on management systems and The construction and integration of the process (including the integration of salaries and personnel); Fourth, to narrow the cultural differences and integrate ideas and values. According to the similarities and differences between the above cultures, differences are mainly reflected in the aspects of institutional mechanisms, business models, employment mechanisms, market awareness, execution capabilities, and management processes. CSR Yuchai shall focus on the narrowing of these differences based on the promotion and consolidation of the cultural commonalities between the two sides. The fifth is to strengthen the introduction of the material layer and the behavioral layer culture; sixth is to do a good job in corporate culture training, including the implementation plan, Yuchai culture, company development vision, goals and other training.
The second phase of the formation period (2012.9-2013.12) focuses on the work: First, build and build a new culture of CSR. The second is to carry out the work of the new culture, and proceed from the four levels of spirit, system, behavior and material. The third is to strengthen corporate culture training. As soon as possible, employees' awareness and recognition of the company’s mission, vision, goals and values, and corporate spirits are promoted. The fourth is to adopt multiple channels and do a good job of infiltrating new culture.
The third phase of the improvement period (2014-) keeps pace with the times, continues to improve, improve, and absorb advanced cultural factors, so that the South Chechai Yuchai culture is improving.
Summative Analysis of Corporate Culture Construction in South Chechai Yuchai
Judging from the overall situation of the investigation and analysis, CSR Yuchai has obvious advantages and conditions in the construction of corporate culture, which is reflected in the attention of senior leaders, a strong atmosphere of cultural construction, and backs on the two major groups of CSR and Yuchai with distinct cultural advantages. Complementary advantages can be achieved between them. In addition, the production and operation of CSR Yuchai Company is gradually on the right track, benefits are emerging, people are thinking in mind, and all management work is being carried out in an orderly manner. This is the basis and prerequisite for the success of the integration of CSR Corporation's corporate culture. In view of the existing weaknesses and insufficiency, our group believes that the first is that Nancha Yuchai should systematically plan the integration of corporate culture as soon as possible, and it must not be separated from the current management and management work. The above-mentioned “eight links and three phases†are implemented in an orderly manner; the second is to improve employees’ awareness and recognition of the company’s mission, vision, values, and corporate spirit as early as possible, and to first introduce cultural construction from the material and behavioral and institutional levels, such as VI visual recognition and introduction, etc., to take various channels to enhance the cohesion and centripetal force of employees and the sense of belonging to the company.
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