Artificial Intelligence
2004 China Automotive Marketing Summit Held in Chengdu
From April 3 to April 4, 2004, the "2004 China Automobile Marketing Summit" took place in Chengdu, marking a significant milestone in the automotive industry's evolution. Hosted by *China Automotive News* and co-organized by *Chengdu Quanxin Automobile*, the event brought together key players from across the sector. Attendees included high-ranking officials such as Li Demin, deputy secretary-general of the *People’s Daily*, and Chen Qigui, deputy secretary-general of the Sichuan Provincial Government, who spoke on behalf of the provincial vice governor.
Li Qingwen, president of *China Automotive News*, delivered the opening remarks, while Zhang Xiaokai, vice president of the China Machinery Industry Federation, gave an important speech. The summit was chaired by Li Chunlei, vice president of *China Automotive News*. This was the first time that an automotive media organization had taken the lead in organizing such a major event, signaling a shift in how the industry communicates and collaborates.
Government representatives from Sichuan Province and Chengdu City, along with leading automakers and marketing experts from across the country, gathered to address pressing challenges and opportunities in the Chinese auto market. With the rapid growth of the industry, certain segments have begun to experience oversupply, and the market is transitioning toward a buyer-driven environment. As competition intensifies, the concept of a "comprehensive marketing era" has emerged, prompting new strategies and approaches.
In this evolving landscape, various marketing models—such as 4S stores, brand outlets, auto markets, and multi-brand supermarkets—are gaining traction. These innovations are reshaping how cars are sold and marketed. The conference aimed to explore these trends and provide insights into the future direction of the Chinese auto market. It served not only as a platform for discussion but also as a reflection of the dynamic changes taking place in one of the world's most promising automotive sectors.
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