UK LED lighting market strategy: product demand surges domestic companies such as

First, the LED market status The London Transport Bureau announced the cooperation with the London Mayor's Office LED street light renovation project. The main road lighting modernization project is the largest single investment in the history of London, which will achieve 40% energy savings. The lower electricity consumption will save approximately £1.85 million per year, and the annual reduction of carbon emissions of 9,700 metric tons of London energy-efficient streetlight projects supports the goal set by the Mayor of London: 60% reduction in CO2 emissions by 2025. London Transport Authority's lighting costs and carbon dioxide emissions. Energy Conservation Plan The number of street lights in the London Transit Authority is approximately 52,000. To support the mayor's goal of reducing CO2 emissions, Transport for Transport has planned to implement this energy saving plan for the next three years. By 2016, the plan aims to reduce CO2 emissions by approximately 9,700 metric tons per year, saving approximately £1.85 million per year. The plan will also reduce energy consumption by more than 40%. The implementation of the plan is divided into two parts: The introduction of a central management system to manage the street lights of the London Transport Bureau road network. This will allow the London Transport Authority to remotely monitor and manage street lights and flexibly set the brightness level of the lights based on traffic levels. The Transport for London adjusts the level of light intensity based on traffic levels and road usage at different times of the night, thus reducing energy consumption and carbon emissions to a large extent without compromising the safety of road users. The system will remotely record lighting failures and ensure that maintenance personnel restore lighting in a timely manner. Replace conventional lighting with a light-emitting diode. The first phase of the program is expected to upgrade and maintain the 35,000 street lights of Transport for London, which is expected to be completed by 2016. In the next decade, new LED technology will be applied to most of London Light's traffic lights. Ordinary incandescent lamps have been banned in Europe, and from September 2012 to 2016, the law will ban the sale of all traditional incandescent lamps. This means that only high-efficiency luminaires can be sold in the lighting market, and LED illuminators will replace traditional lighting. In addition, the European Union has required motorists to turn on daylighting lights to enhance road safety. Coupled with the energy efficiency policy of building energy performance directives, some mandatory regulations are expected to lead to a surge in demand for LED lighting fixtures. There are often foggy weather in many parts of Europe. In addition, there are a large number of tunnels. For these reasons, the headlights of many motor vehicles must be turned on. Even during the day, some parts of Europe are obliged to open the headlights. The European Union has introduced a bill to force the installation of headlights for new cars and small trucks since 2011, and since 2012, buses and large trucks have also required headlights. In other words, starting in 2011, even in the daytime all cars produced and sold in Europe need to turn on the headlights. Even traditional lighting with high power consumption should be. If the LED illuminator replaces the traditional illuminator, the illumination will increase. LED lighting can effectively reduce the occurrence of traffic accidents, even if the LED lighting is turned on for a long time, it can save power. Therefore, the use of LED lights for vehicles driving during the day is expected to increase rapidly. In addition to the headlights of motor vehicles, the demand for LED lights inside the car continues to increase. On the other hand, not only the lighting market demand for LED lighting, LED lighting as a decorative light is also emerging in Europe. In some luxury fashion stores in Europe, LED lamps are increasingly used for interior decorative lights, and LED lights at airports are also used as decorative lights. LED luminaires can be used in high temperature and high humidity environments and have high brightness, so it is more suitable for outdoor lighting, such as traffic lights, signs and electric displays. It turns out that LED lighting is best suited for use in Europe where there is low temperature and low light in winter. Europe is also one of the most important LED lighting target markets and regions, and companies can create a variety of LED application markets as well as local traditional special lighting needs. . Second, LED certification standards CE certification standards: CE certification: CE certification is a common, mandatory certification mark of the European Union. CE certification summary: 1, CE certification was created in 1958 by JeanMonnet proposal, the community was integrated into a single EU regulation in December 1985. The aim was to eliminate technical and physical trade barriers across the European Economic Area on December 31, 1992, where the European Economic Area is a free-flowing region of goods, people, services, and capital. 2. The product safety certification system of each region has been operated with various EU certifications. However, on July 22, 1993, the certification system of the European Commission resolution was unified as the CE certification mark. The CE mark on the product means that the product and the manufacturer meet the basic requirements of the EC Commission's regulations and directives. In other words, manufacturers and importers or third parties have not qualified them to make the products have no restrictions on the market. Therefore, it is necessary for manufacturers to attach CE certification marks to their products. CE-marked products can be freely distributed and sold in the EU and the European Free Trade Association without any testing and inspection. 3. Since the conformity test and certification system is based on product specifications and technical specifications, it was unified into a global measure in December 1990. Different certification procedures and different product logos were unified into one test organization representing European countries. Established. The European Executive Committee is responsible for the transfer of the certification business to EOTC. The EOTC was developed into 17 certified target products and 8 designated modules. 4. The CE mark does not represent quality assurance, but it is a measure to confirm that the CE mark product meets the basic safety conditions. CE marked products are freely distributed and sold in the EU. Which products are suitable for CE certification: CE certification is subject to 21 instructions and related lighting fixtures, low voltage installations, and electromagnetic compatibility are included. Only ballast fluorescent lamps and LED converters that can be applied to LED lighting projects until now. Importance of CE certification: Since many countries in Europe use CE-certified Peugeot as their mandatory safety certification system, the CE certification mark is designed to provide the primary conditions for their products to be distributed in the European market. Products without the CE mark cannot be distributed or sold in the European market. Consumers never buy products that they cannot ensure safe, healthy and environmentally friendly. Therefore, manufacturers must attach CE certification marks to their target products. If the manufacturer does not follow this, the product will be banned from circulation in the market. Countries that have adopted the CE certification mark as their safety certification system include 30 European countries: France, Netherlands, Greece, Germany, Luxembourg, Italy, United Kingdom, Ireland, Denmark, Belgium, Portugal, Spain, Austria, Sweden, Finland. , Poland, Czech Republic, Hungary, Estonia, Latvia, Lithuania, Slovakia, Slovenia, Malta, Cyprus, Bulgaria, Romania, Norway, Liechtenstein, Iceland and Switzerland. In the meantime, Turkey has already mentioned the application of the CE certification mark, and due to his religious factors, the application of his CE certification standard is being studied as the current standard. In addition, in addition to EU countries, more and more countries in the world are also announcing CE certification. CE certification process: Documents that identify the product's introduction and specifications need to be sent to a public inspection agency for evaluation, and then a technical construction document is prepared after testing, adjustment and replenishment. Next, a compliance specification document is completed and attached with the CE certification mark. ENEC certification standards: ENEC certification: ENEC is a safety standard for the sale of electrical products in Europe and complies with European standards. Summary of ENEC certification: ENEC is a certification scheme under CENELEC, which is a commonly used European symbol. The product is accompanied by the ENEC logo to ensure that products sold in Europe meet safety requirements and pass a qualified function test. It also indicates that the manufacturer has passed the ISO9001 product quality system certification requirements and has an organized supervision of the manufacturing process of the product. In addition, under the ENEC certification mark, certified products need to be retested every 2 years. ENEC certification testing is performed at the manufacturer's laboratory by ENEC laboratories for verification or approval. The EN standard becomes the same standard as the IEC in the field of LEDs. Which products are suitable for ENEC certification: ENEC certification applies to electronic products including lighting equipment and related components, electronic equipment products used in offices, IT equipment, independent transformers, power equipment, household appliances switches, etc. The certification number is indicated by the EN number. Importance of ENEC certification: Although ENEC certification is a voluntary certification, it is also well known in Europe as an electronic product safety certification. In addition, some European people tend to ensure that products receive ENEC certification and CE certification before purchasing products. Therefore, obtaining ENEC certification is very beneficial for entering the European market. Third, the market entry strategy In Europe, due to the ban on the sale of incandescent lamps, the demand for LED lighting is expected to gradually increase. In addition, a variety of areas including automotive, outdoor and decorative applications, as well as the use of LED lighting indoors will also surge. In view of this situation, diversified product projects are the primary condition for opening up the European market. Taking into account the characteristics of the UK market and industry, the strategy for entering the UK market is as follows: ENEC and CE certification: Since a large number of European buyers require ENEC certification and CE product certification mark, CE and ENEC certifications are also available for us to enter the European market in advance. Very beneficial. Large European companies open up original equipment manufacturers: The current European market has been dominated by the world's leading lighting suppliers, such as Osram in Germany and Philips in the Netherlands, and there are many Korean companies entering the European market. Therefore, small businesses need to consider contacting Europe. big company. In fact, Osram and Philips in August 2010 have designated Lextar in Taiwan as their original equipment manufacturer in the LED lighting industry. Increase price competitiveness: In Europe, a large number of Chinese suppliers provide products at low prices, resulting in a large increase in China's imports. In view of this situation, companies should strengthen product price competitiveness as one of the strategies to enter the European market. In addition, companies can increase consumer purchase decision rates by booking low-quality product prices, because the price of LED lighting is still high from the perspective of the final buyer, the consumer. Awareness-raising: Despite this, the consumer awareness of British consumers is still very low. To raise awareness, companies should actively participate in international lighting exhibitions and try to meet local businesses with product catalogs and appropriate promotions. Development of new technologies: European lighting market products have been promoted by well-known lighting brands, making it more difficult for companies in other countries without innovative products or new technologies to enter the European market. Therefore, companies should develop new technologies quickly. It is worth noting that the luminaire is characterized by a large amount of heat radiation, revealing the difference in the quality of heat emissions. For this reason, companies have developed thermal radiation technology, a chip that can solve the current concentration phenomenon and electrostatic protection technology will have a huge advantage. IV. Changes in recent new policies: European Commission (EU) Regulation 1194 / 2012. Regulations of the European Parliament and Council Directive 2009/125/EC on the implementation of the eco-design requirements for LED bulbs and their associated equipment . 1. Background: The new standard fills the vacancies in EC No 244/2009 and ECNo 245/2009. 2, the new standard scope of application: directional bulbs, LED bulbs, equipment installed between the main power supply and the bulb, such as lamp controllers, lamps. However, ballasts and lamps that use fluorescent lamps, high-pressure discharge lamps, and other combinations are also not included. 3. The first phase of the design requirements: starting from 2013-09-01, the second phase: starting from 2014-09-01, the third phase: starting from 2016-09-01, unless there are alternative requirements or other requirements, the requirements of the latter phase are required. Continue to comply. From September 1, 2013, special-purpose lamps are also required to meet the requirements of Annex 1. 4. Functional requirements 5. Product information Additional product information requirements--Replace the non-self-ballasted fluorescent bulbs for LED bulbs. Remove the product information requirements according to 3.1 of this Annex or 3.1 of Annex 2 of Regulation 244/2009, from Phase 1 Manufacturers of LED bulbs replacing non-self-ballasted fluorescent bulbs should issue a warning in a publicly available manner on the free access website or in any other form as they deem appropriate: any use of such bulbs The overall energy efficiency and lighting distribution of the installation are determined by the installation design. A non-self-ballasted fluorescent bulb that replaces a specific wattage with an LED bulb can only be declared when: The change in luminous intensity in any direction around the axis of the lamp relative to the average luminous intensity around the tube The deviation between them does not exceed 25%. The luminous flux of the LED tube is not lower than the luminous flux value of the fluorescent bulb; and the power wattage of the LED bulb is not higher than the power wattage of the fluorescent bulb it replaces. Technical documentation should provide data to support such statements.

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