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Sail series models launched in the country to send the car to send all risks fall 3,000 yuan
On March 25, 2004, it was reported that the Sail series of vehicles from Shanghai General Motors launched a promotional campaign across the country, offering free full-coverage car insurance valued at over 3,000 yuan. The promotion will run until April 30. The insurance is provided by China Insurance Group and covers comprehensive risks. For example, for a car priced at 118,800 yuan, the insurance value amounts to 3,668 yuan.
Meanwhile, Fiat's three major car series implemented significant price reductions starting March 18, with average price cuts exceeding 10,000 yuan. This move is seen as a direct challenge to the Sail model's market position.
A spokesperson from Shanghai General Motors' public relations department clarified that price cuts and discounts are not the same. They emphasized that this initiative is part of a broader marketing strategy and that the timing coincided with Fiat's actions. The company stressed that such promotions are common in the competitive automotive industry and are aimed at enhancing customer value and brand appeal. This strategic move reflects the ongoing efforts of automakers to stay relevant and attract buyers in a dynamic market environment.
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Hunan Nongle Machinery Co., Ltd. , https://www.nongleagro.com