The growth of China's auto market in 2015 is increasingly worrying, especially in the past when most of the major auto companies have also experienced a crisis.
A serious result of this rare market downturn is that most automakers are unable to complete the half-year sales target set at the beginning of the year.
The automobile companies involved include not only the general automobile companies, but also the automobile companies that have been the mainstream of the Chinese automobile market. They are also generally experiencing sales smashing. As a result, more and more automobile companies are beginning to lower their market targets. To adapt to the current market rhythm.
A situation different from the overall market situation is that the market share of Chinese brands has risen overall, and some mainstream auto companies and models have counter-market trends, which have shown a contrarian growth.
Of course, some people attribute this performance of Chinese brands to the growth of the SUV market. Indeed, compared to foreign brands, Chinese brands are much more dependent on the SUV market, which makes Chinese brands able to achieve outstanding performance in the SUV market due to the poor overall market situation.
However, it is a fact that Chinese brands rely on the SUV market. At the same time, the performance of some mainstream Chinese brand auto companies in the sedan market cannot be denied.
For example, in June 2015, the Chinese brand models with monthly sales of over 10,000 were BYD F3, Geely Dorsett, and Changan Yi. In the first half of 2015, the total sales volume of 100,000 vehicles was Changan Yidong and Geely Emgrand.
The data shows that Changan Yi's performance is particularly good. In June 2015, Changan Yidong's monthly sales volume was 14,277 units, which was the first for Chinese brands. In the first half of 2015, the total sales volume was 100,614 units, which remained the first camp of car sales.
From the comparison of the data in the first half of the year, it can be seen that the market performance of Changan Yiping is more prominent.
In June 2015, among the top 20 cars sold, including traditional mainstream models, such as New LaVida, Jetta, New Santana, Excelle, Sagitar, etc., there was a significant negative growth, with only 7 models showing positive growth. Among them, Changan Yixiang increased by 10% year-on-year, ranking the fourth among the top 20 models with the highest sales volume.
If you look at the situation in the first half of 2015, Changan Yidong's growth rate is 35%, which ranks second among all the top 20 models. Changan Yi's outstanding performance and Changan Automobile's own strong strength are inseparable. Yi Action is the result of Changan Automobile's global R&D system. It took three years to build, designed by the famous Italian car designer CARMINATI STEFANO (Sevenlow). And infused with the Italian sports car style elements, so the shape of Chang An Yi is really excellent. In terms of product quality, Yidong is not inferior to the joint venture brand.
When GM’s Excelle’s negative growth in the first half of 2015 was as high as 41.9%, Chang’an’s growth rate was as high as 35%. In the face of this data, what do you think?
According to the China Association of Automobile Manufacturers, in the first half of 2015, Chinese brand passenger cars sold a total of 4,184,600 units, an increase of 14.57% year-on-year, accounting for 41.45% of the total sales of passenger vehicles, and the market share increased by 3.54 percentage points over the same period of the previous year. .
In contrast, the German, Japanese, American, Korean and French passenger cars sold 1,198,300, 1,570,800, 1,217,500, 813,400 and 365,500, respectively, which accounted for passenger car sales. 19.69% of the total,
14.94%, 12.06%, 8.06%, and 3.62%. Compared with the same period of last year, the above-mentioned foreign brands' market share has declined, and the German system has declined even more.
The market share has risen and fallen, which fully demonstrates the improvement of Chinese brand competitiveness.
Moreover, this increase in the market share of Chinese brands is fundamentally different from the rise of previous Chinese brands. In the past few times, the sales of Chinese brands have increased significantly, and more because of the rapid market demand. However, the increase in the market share of Chinese brands this time is due to the improvement of the competitiveness of Chinese brand products.
From the current point of view, the supporting system of Chinese brands has fully reached the international level. Many of the spare parts supporting manufacturers of Chinese branded automobile products are world-renowned multinational companies. And most importantly, some automakers of Chinese brands have begun to establish a sustainable development strategy. This strategy ensures that the competitiveness of Chinese brands is not a short-term phenomenon, but a long-term stable trend.
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