Recently, the Ministry of Transport affirmed the innovation of the special car mode. The marketing of Drip Special Vehicle and No. 1 Special Car seems to have a strong trend. At the same time, it is easy to use the car and the car rental in China to enter the special car market.
Although the development of this market is not yet mature, the exploration of business models has been carried out in parallel with market promotion. The "Legal Evening News" recently quoted the driver of the drip car as saying that Didi began to collect money from the driver of the car on a daily basis. The drip car said that the fee was actually a car rental fee. The driver was charged 160 yuan to 180 yuan per day. Wait.
Yesterday (January 20), the Didi Special Vehicle emphasized to reporters that the car rental fee charged to the driver “is to be handed over to the leasing companyâ€. Regarding the specific progress and planning of the fee, the Drip Special Vehicle did not respond.
In an interview with reporters, Wang Hao, a senior analyst at Analysys International, said that the special car market is still in the exploratory period. The drip car is charging the driver a little early, and whether this business model can be established is yet to be tested by the market. In the long run, there is a precondition for a healthy and orderly competition in the private car market, which is equally important for the maintenance of the interests of car owners and passengers.
The rental fee is pending market inspection. Yesterday, the reporter took a drip car. In response to the above charges, the driver Li Shifu responded that the drip car had no such charging policy before, and the news of the sudden charge was still known through media reports. . Regardless of the charge, the driver seems to be the money in the end, but has not yet received the official notice of the drip car, and has not begun to pay the money. Therefore, this charge may be implemented in batches and charges have been charged for new drivers.
Master Li said that if this charge is implemented for a long time, the power to drive the car will be greatly reduced or even not open. Different from taxis, the operation of special vehicles is bound by the number limit. "(every month) remove the 4-day limit number, according to 26 days, it is also nearly 5,000 yuan." Also consider the factors such as oil money.
The reporter contacted the Didi Special Vehicle yesterday for the time, amount and specific progress of the car rental fee to the driver, but the deadline was not further responded.
On the 1st special car, it said that it did not receive money from the driver as the information integration party. At present, the technical service fee is charged according to the standard of about 10% to 15% of the fare per order.
As for the practice of collecting and renting a car fare to the driver, Wang Wei said that if the development stage of innovation application and service is roughly divided into market start-up period, exploration period, high-speed development period and maturity period, the special car market is in the exploration period. At this time, it is somewhat early to carry out such charges. He added that during the exploration period, the main tasks of related companies were to invest resources in “enclosure†and explore business models. The way in which a drip car collects a car fare from a driver cannot be viewed simply by right or wrong. Whether it can become a mainstream business model, or whether it can be successful, it needs market testing. However, the driver’s immediate interests are bound to suffer losses.
Two modes of special vehicle light and heavy assets It is worth noting that in the context of the Ministry of Transport's encouragement of innovation in the special vehicle model, the promotion activities of the special car market have intensified. The reporter learned that the Didi car will send a 15 yuan vouchers to users who use the car for the first time, and the No. 1 car will issue vouchers with a face value of 25 yuan in the near future.
On January 18, Yizhi and Haier Industrial Finance jointly announced the establishment of a joint venture company, Haiyi. Easy-to-use car CEO Zhou Hang said that it will build a platform for heavy asset resources based on mobile travel. Haier provides financial support and is easy to operate with cars. In addition, the traditional car rental company Shenzhou Car Rental has officially launched a special car business, and also offered subsidy concessions.
With the formal entry of car rental companies, the current model of the car has emerged two major models of light and heavy assets. What are the main differences and similarities between the two?
Wang Wei told reporters that the light asset model is positioned as a platform only. It provides greater flexibility by providing services to docking drivers and passengers, and the scale of users is not subject to asset constraints. This is an advantage; the disadvantage lies in the enterprises that run the model. The ability to control and speak the industry chain is relatively weak. In contrast, companies operating heavy-asset models have drivers and drivers, and they are more resistant to risks and have greater control over the industrial chain. In addition, because the current government monitoring of the special vehicle model is mainly about whether the ownership of the vehicle is the owner or the company, In terms of adaptability to policies, special-purpose vehicles that operate the heavy-asset model will have an advantage; as for the issue of operating vehicle licenses, no matter which model the enterprise has, it will have to look at the future policy direction.
In his view, the mobile Internet-based business model is diverse, and the future private car market may expand its business model combining O2O and automotive Internet.
Regarding the future development of the special car market, Wang Wei said that even if it is approved by the Ministry of Communications, the car industry is still not particularly clear at the policy level because there are still no directly related laws and regulations. However, the government and regulatory authorities are paying attention to this model, and relevant companies are actively communicating with the policy-making departments. In the long run, the premise of healthy and orderly competition in the private car market is that there are laws to follow, which is also of great concern to protect the interests of car owners and passengers.
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